The Heidi Thorne Show

Would Your Book Survive on Shark Tank? | Episode 51

October 2, 2018

My favorite business show, Shark Tank, is starting another season! For those who don't watch, Shark Tank is a reality competition show where entrepreneurs pitch their business or product idea to venture capital investor "sharks." Got me thinking about how our books--especially traditionally published, but self published ones, too--are like entrepreneurial projects. Listen to today's podcast (on Apple Podcasts, Spotify, Google Podcasts, Stitcher or Podbean) for some key questions you need to answer about investments in book projects.

For a review of the questions asked in the podcast, visit my blog post on ToughNickel:

To watch the video of the podcast on YouTube:

0:13 Why I love Shark Tank

0:38 Why authors are like entrepreneurs

1:02 Why authors' book pitches to publishers fail

1:38 Questions traditional publishers want answered

2:11 Who is the ideal reader for your book?

2:42 How big is the market for your book?

3:10 Is your book selling anywhere?

4:20 Understand trends for your genre or topic

4:54 How big is your author platform?

6:48 Why good book writers are horrible copywriters

7:40 What is the logline for your book?

8:29 How editors and beta readers can help

9:55 The long-term publishing game