Pity Book Sales | Episode 205

It's easy to get delusional with initial book sales from family and friends, then get disappointed when that level of sales doesn't continue in the future. I discuss how to get real about your early self published book sales.

Blog: The Problem with Convenience and Pity Buys http://hub.me/al1YX

YouTube video: https://youtu.be/9sarn9zu_10

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Dunbar's number and what it means for your book launch sales

4:03 Pity buys of your self published book

4:44 How to be real about your self published book sales

7:40 How to connect with Heidi

 

Selling Custom Card Decks on Etsy and Creator Selling Sites | Episode 204

Let’s dig into the topic of selling—not just creating and self publishing—custom card decks such as tarot, oracle, motivational, and inspirational.

Blog: Selling Your Self Published Custom Card Deck or Journal on Etsy and Online Sites - What You Need to Know http://hub.me/aoCoV

YouTube video: https://youtu.be/fQgPWJVFBWs

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 Following up on previous episode on self publishing custom card decks

1:08 Creating a custom card deck or journal is easy

1:58 Creator selling sites don't help you make sales

4:40 The one big thing creator selling sites (Etsy, eBay, Amazon, etc.) have that you don't

8:12 Pricing challenges of custom card decks and journals

10:24 What about promoted listings?

12:06 Would I self publish a custom card deck?

13:09 How to connect with Heidi

Also watch these episodes:

A Decade of Self Publishing | Episode 203

My first self published book on Amazon, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, is celebrating its 10th anniversary in July 2021. I share what I've learned in a decade of self publishing, and what I see for the industry's future.

YouTube video: https://youtu.be/-sl1-j1BWkE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 10th anniversary of my Amazon self publishing career and SWAG: How to Choose and Use Promotional Products for Marketing Your Business

2:55 Increasing competition for self published books

3:52 The riches in the niches marketing fallacy

5:19 The rise of subscription reading programs

6:44 Self publishing success factors?

8:39 How to connect with Heidi

See all of Heidi Thorne's books on Amazon https://amazon.com/author/heidithorne

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

Self Publishing Fan Fiction - What You Need to Know | Episode 202

The whole subject of fan fiction (or fanfic) puts me into a panic. Let me explain why and share a few things you need to know.

Blog: Self Publishing Fan Fiction: What You Need to Know http://hub.me/aozsY

YouTube video: https://youtu.be/9AeALOgEaF8

 

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Why fan fiction makes me panic

0:58 What is fan fiction?

1:49 Is fan fiction legal?

4:58 What about fan fiction contests?

5:36 Doesn't fan fiction help you get noticed?

6:12 What about fan fiction based on public domain content or IP?

7:07 Why do you want to do fan fiction anyway?

8:35 How to connect with Heidi

 

Should You Do a Pre-Order for Your Self Published Book? | Episode 201

Doing a pre-order for your self published Kindle eBook is pretty easy. But does it really provide any advantages? I discuss.

Blog: Should You Do a Pre-Order to Market Your Self Published Book? http://hub.me/akFk3

YouTube video: https://youtu.be/BzFcFgzrSrM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 New Pre-Order report in KDP Reports Beta

1:04 What is a book pre-order?

1:56 Why would you want to do a pre-order?

3:39 Are there any advantages to offering a pre-order for self published books?

6:30 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 201.

Traditional Publishing AFTER Self Publishing | Episode 200

Some self published authors really want to be traditionally published authors. But does self publishing get you any closer to getting a book deal or agent representation? I discuss pursuing a traditional publishing path AFTER you've become self published.

Blog: Traditional Publishing After Self Publishing: What You Need to Know http://hub.me/akTzM

YouTube video: https://youtu.be/0MoMPlSv-YU

Timestamp show notes (click on timestamp to view segment on YouTube):

0:56 How a self published author friend got a traditional book deal

1:53 How can you show traditional publishers your book idea has a market?

4:30 How to connect with Heidi 

Print Books, eBooks, or Both? | Episode 199

Should you do a print book, eBook, or both? I discuss how to choose the best formats for your self published books.

Blog:

YouTube video: https://youtu.be/5g0P7i__rTY

Timestamp show notes (click on timestamp to view segment on YouTube:

0:14 Book format purchase stats from 2020

1:37 Looking back at digital publishing history

4:52 Another reason to do both print and eBook: More sales

5:24 When doing only an eBook makes sense

6:56 What to consider when choosing book formats

8:31 Why audio books are a new format to consider

9:10 How to connect with Heidi

Udemy course, How to Self Publish an Audio Book: https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

What is a Backlist Book? | Episode 198

Backlist book titles can represent a valuable part of your self publishing empire. I explain what a backlist title is, and how to promote it.

Blog:

YouTube video: https://youtu.be/BhwuTzJ_wtM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 What is a backlist?

1:28 What is a frontlist?

2:20 Why backlist titles are valuable

4:23 Backlist book marketing vs. book launch marketing

7:36 More sales and marketing strategies for backlist books

8:54 Advertising for backlist titles

11:54 How to connect with Heidi 

Are Your Books in a Seasonal Sales Slump? | Episode 197

Authors may not realize that the reason they're not selling books is seasonal. I explain the seasonality of sales and why it should matter to authors.

Blog: How to Plan for Sales Slumps http://hub.me/afDaY

YouTube video: https://youtu.be/te7MGGJyy9g

Timestamp show notes (click on timestamp to view segment on YouTube):

2:47 How do you know if your book sales are in a seasonal slump?

5:01 Why is book seasonality important for authors?

7:24 Recommended Udemy course: How to Sell Your Self Published Book on Amazon

8:20 How to connect with Heidi

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Kindle Vella: What Authors Need to Know | Episode 196

Kindle Vella is an episodic or chapter-by-chapter reading program available from Amazon. But is it worthwhile for self published authors? I explain what we know so far about Kindle Vella.

YouTube video: https://youtu.be/oiDwm9e-rPI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:31 What is Kindle Vella?

2:16 How does Kindle Vella work for authors?

4:46 How can authors earn money with Kindle Vella?

8:10 Do I recommend Kindle Vella for authors?

9:28 How to connect with Heidi

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