The Heidi Thorne Show

Getting Your Self Published Book in Indie Bookstores (or Not) | Episode 222

Do you dream of seeing your self published book on the shelves of your local independent (indie) bookstore? I bust some myths about indie bookstores and self publishing, and I share what you need to know about the indie bookstore business.

YouTube video: https://youtu.be/LYF2I1e13ZI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:59 Myth #1: Indie bookstores are interested in your indie author book

2:25 Myth #2: Indie bookstores will buy inventory of your self published book

5:58 Myth #3: You'll make more money selling your self published book through indie bookstores

7:33 Myth #4: Expanded distribution on KDP will make your book available in bookstores

9:00 Understanding the bookstore business landscape

10:04 What is Bookshop.org?

13:38 Why do you want your self published book in indie bookstores?

15:34 How to connect with Heidi

What is Owned Media?| Episode 221

Owning a media channel (e.g., email marketing, blog, podcast, etc.) gives you some control over your marketing efforts. But can you really own a channel? Is there really an advantage to owning a channel?

Blog: What is Owned Media? http://hub.me/alNZD

YouTube video: https://youtu.be/0mtp5MIUEss

Timestamp show notes (click timestamp to view segment on YouTube):

0:35 The problem of information overload

1:53 Owned versus non-owned media

2:44 What exactly is owned media?

5:15 Diversifying your marketing investment

7:34 Do incentives work to build your email list?

9:29 How to connect with Heidi 

How to Be a Podcast Guest | Episode 220

Being on a podcast can help you promote your book and your business. I share how to make a pitch to a show to become a podcast guest. As well, I share podcasting's dirty little secret which might change your mind doing this.

Blog: How to Be a Guest on a Podcast http://hub.me/akXwH

YouTube video: https://youtu.be/8w6ehoD_1QI

Timestamp show notes (click timestamp to view segment on YouTube):

0:00 Start

0:42 How to find the right show for podcast guest opportunities

4:28 What podcast hosts really want

6:39 How to approach podcasts with your guest proposal

11:12 How to be a good podcast guest

15:02 How to connect with Heidi

Bad Book or Bad Book Marketing? | Episode 219

Is your book bad? What is bad book marketing? How can you know whether your book or your marketing is bad? I discuss.

YouTube video: https://youtu.be/Bu3lvlmojZs

Timestamp show notes (click timestamp to view segment on YouTube):

1:01 What is a bad book?

3:01 What is bad book marketing?

5:12 Is it bad book marketing or a bad market?

6:15 How to connect with Heidi

Global Supply Chain Issues and Self Publishing | Episode 218

You’ve probably seen stories in the news about the post-pandemic global supply chain woes and how it might impact the availability of print books, especially during the holiday season. Here’s what you need to know about the current supply chain issues and what it means for self publishing.

Blog: What is a Supply Chain? http://hub.me/ag3Va

YouTube video: https://youtu.be/-6qORieOhfE

Timestamp show notes (click on timestamp to view segment on YouTube):

1:33 What is a supply chain?

1:40 What are supply chain concerns for publishing?

5:36 How do supply chain issues affect self publishing?

7:30 How to connect with Heidi

KDP Hardcover Printing Review | Episode 217

In 2021, Amazon’s Kindle Direct Publishing (KDP) self publishing platform introduced hardcover edition availability. But is it really valuable for self publishing? I share my experience with using KDP's hardcover printing.

Blog: KDP Hardcover Printing Review http://hub.me/aoNhM

YouTube video: https://youtu.be/bGfoI1HOxE8

Timestamp show notes (click timestamp to view segment on YouTube):

0:16 Hardcover printing is now available on KDP

0:49 Reformatting for hardcover editions

2:49 Hardcover finish and construction

4:18 Hardcover interior paper choices

4:38 Do higher priced hardcover editions mean more sales and royalties?

6:55 Are KDP hardcover editions worth doing?

8:26 How to connect with Heidi

What is Earned Media for Authors? | Episode 216

Self published authors often want to get on popular news and talk shows to promote their books since they see the big authors doing this. Well, that's just not usually possible. So I discuss other, more realistic, earned media PR opportunities for self publishing.

Blog: What is Earned Media? http://hub.me/alDk5

YouTube video: https://youtu.be/d3NKRxARIKA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:48 What is earned media?

2:08 Is earned media the same as social media?

3:20 Is earned media free?

5:13 How to earn realistic media coverage

8:15 How to connect with Heidi

 

My Cheap Amazon Advertising Strategy for Books | Episode 215

Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money.

Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books http://hub.me/am716

YouTube video: https://youtu.be/LzINVQA46Fc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Author frustrations with Amazon ads for books

1:47 Amazon Marketing Services (AMDS) black box

4:25 Unrealistic author expectations for Amazon advertising

5:51 What are typical sales conversion rates for Amazon ads?

7:07 How to determine Amazon ad bids for books (with formulas)

12:45 Why you need to keep your Amazon ad bids low

14:47 Should you up your ad spend for book launch?

15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale)

16:46 Sharing my ACoS results 19:13 One more ad metric to watch

20:41 Non-ad bid reasons your ads may not be working

23:48 Why Amazon ads for books don't work as well as they used to

24:53 Suggested resources

25:19 How to connect with Heidi

Book (on Amazon): Self Publishing to Make Money: What You Need to Know https://www.amazon.com/gp/product/B07NXW57RW

Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Do You Have What It Takes to Self Publish? Take the Quiz | Episode 214

By taking this quiz, you'll discover what it really takes to self publish.

Blog: Do You Have What It Takes to Self Publish? Take the Quiz http://hub.me/anQIn

YouTube video: https://youtu.be/30UzeZ2IvNo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Writing is the easiest part of self publishing

0:26 Take the self publishing readiness quiz

2:10 Discussion of each self publishing question and issues

12:39 Suggested resources

13:17 How to connect with Heidi 

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Can Merchandising Help Get Your Self Published Book in Bookstores? | Episode 213

Can merchandising and displays incentivize bookstores to carry your self published book? Probably not. I explain why.

Blog: Can Merchandising Help Get Your Self Published Book in Bookstores? http://hub.me/aoJRy

YouTube video: https://youtu.be/mRBWm7FzRis

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 Author question that prompted this discussion

0:53 Merchandising, branded merchandise & promotional products defined

2:48 Confusion between merchandising and branded merchandise

3:52 Can merchandising help get your self published book in bookstores?

7:48 Why you should depend on merchandising to sell your books.

8:20 Suggested resource

8:44 How to connect with Heidi

Book: SWAG: How to Choose and Use Promotional Products for Marketing Your Business (Amazon) https://www.amazon.com/gp/product/B00J1RP5H6

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