Print Books, eBooks, or Both? | Episode 199

Should you do a print book, eBook, or both? I discuss how to choose the best formats for your self published books.

Blog:

YouTube video: https://youtu.be/5g0P7i__rTY

Timestamp show notes (click on timestamp to view segment on YouTube:

0:14 Book format purchase stats from 2020

1:37 Looking back at digital publishing history

4:52 Another reason to do both print and eBook: More sales

5:24 When doing only an eBook makes sense

6:56 What to consider when choosing book formats

8:31 Why audio books are a new format to consider

9:10 How to connect with Heidi

Udemy course, How to Self Publish an Audio Book: https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

What is a Backlist Book? | Episode 198

Backlist book titles can represent a valuable part of your self publishing empire. I explain what a backlist title is, and how to promote it.

Blog:

YouTube video: https://youtu.be/BhwuTzJ_wtM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 What is a backlist?

1:28 What is a frontlist?

2:20 Why backlist titles are valuable

4:23 Backlist book marketing vs. book launch marketing

7:36 More sales and marketing strategies for backlist books

8:54 Advertising for backlist titles

11:54 How to connect with Heidi 

Are Your Books in a Seasonal Sales Slump? | Episode 197

Authors may not realize that the reason they're not selling books is seasonal. I explain the seasonality of sales and why it should matter to authors.

Blog: How to Plan for Sales Slumps http://hub.me/afDaY

YouTube video: https://youtu.be/te7MGGJyy9g

Timestamp show notes (click on timestamp to view segment on YouTube):

2:47 How do you know if your book sales are in a seasonal slump?

5:01 Why is book seasonality important for authors?

7:24 Recommended Udemy course: How to Sell Your Self Published Book on Amazon

8:20 How to connect with Heidi

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Kindle Vella: What Authors Need to Know | Episode 196

Kindle Vella is an episodic or chapter-by-chapter reading program available from Amazon. But is it worthwhile for self published authors? I explain what we know so far about Kindle Vella.

YouTube video: https://youtu.be/oiDwm9e-rPI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:31 What is Kindle Vella?

2:16 How does Kindle Vella work for authors?

4:46 How can authors earn money with Kindle Vella?

8:10 Do I recommend Kindle Vella for authors?

9:28 How to connect with Heidi

Do Amazon Sponsored Brand Ads Work for Authors? | Episode 195

In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads.

Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned http://hub.me/alEwV

YouTube video: https://youtu.be/I_qPwtz2zYw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:36 What are Sponsored Brand ads on Amazon?

2:06 My experience using Sponsored Brand ads for books

4:38 How and why AMS sponsored ads have changed

6:28 Should authors still use AMS ads?

7:03 How to connect with Heidi

Should You Rewrite Your Self Published Fiction Book? | Episode 194

Let’s explore why authors may feel compelled to rewrite self-published fiction works and whether it’s advisable to do so.

Blog: Should You Rewrite Your Self-Published Fiction Book? http://hub.me/aop6F

YouTube video: https://youtu.be/FwxuecRyqDc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:37 Why do authors feel compelled to rewrite their fiction books?

1:34 Perfecting the past

2:56 Genre trends

4:04 Cultural and societal trends

5:21 Historical novel issues

7:10 Fiction rewriting approaches

8:40 How to connect with Heidi To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 194.

Self Publishing Craft Books: What You Need to Know | Episode 193

I'm amazed at the creativity of so many crafters, needleworkers, and artists. Some of these talented individuals have taken to offering their how-to information to others, sometimes for money, sometimes for free on social media. If you're one of these crafters interested in sharing and selling your project ideas, and you want to do a self published craft book, there's a lot you need to consider. I discuss.

Blog: The Challenges of Self Publishing a Craft Book http://hub.me/alnxA

YouTube video: https://youtu.be/urS7VWGUTFo

Timestamp show notes (click timestamp to view segment on YouTube):

0:51 Instructions for instructions

2:20 Using pictures in craft books

4:11 Use black & white or color images in craft books?

7:10 What about craft eBooks?

9:09 A BIG no-no for craft books

10:37 More legal issues with craft books

11:58 Challenges of craft books for kids

12:55 Amazon or Etsy for selling your craft books?

14:32 Heidi's new eBay profile (thornecomm) for crafting books

15:15 How to connect with Heidi

Heidi's eBay link: https://www.ebay.com/usr/thornecomm

Is Book Advertising Different for Fiction and Nonfiction? | Episode 192

One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences.

Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF

YouTube video: https://youtu.be/eXdXW8vYHDM

Timestamp show notes (click timestamp to view segment on YouTube):​

0:39 Who is your ideal reader?

1:25 Advertising channels for self published books

3:38 Non-ad promotional posts on social media

4:48 The biggest difference in fiction and nonfiction advertising

5:56 How to connect with Heidi

What is Localization Editing? | Episode 191

To avoid being misunderstood, authors wishing to reach audiences who don't speak their own native language, should consider hiring an editor for localization. However, the investment in this effort needs to be weighed against potential sales.

Blog: What is Localization for Book Editing? http://hub.me/alL4E

YouTube video: https://youtu.be/Kl3mlrEyHsQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Awkward communications caused by using incorrect language for the audience

1:11 What is a localization edit?

2:46 Localization and cultural awareness

3:50 But it's all English, right?

5:14 Localization challenges with Kindle eBooks

7:29 Editing and proofreading tips for localized edits

9:05 How to connect with Heidi 

Can Your Book Really Change the World? | Episode 190

It's amazing how many authors still say that they want to write and publish a book to change the world. I explain why a book is a slow and difficult way to bring about change.

Blog: Can Your Book Really Change the World? http://hub.me/amKeF

YouTube video: https://youtu.be/Kcn-CK8Btuo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:17 What books have changed the world?

1:00 Why it's difficult for books to change the world

3:44 Why do authors think their books will bring about change?

4:53 How will authors measure impact their books?

6:20 Should you write and publish books in hopes of changing the world?

6:53 How to connect with Heidi 

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