Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos.

YouTube video: https://youtu.be/DjIva7AFp5s

Thinking about switching genres or writing in multiple genres? Cool. But have you thought about how that could affect your life and writing career? Here's what you need to know about using pseudonyms (pen names) and marketing for multiple genres.

Podcast video on YouTube: https://youtu.be/A1-_fODCyP4

Blog: https://hubpages.com/literature/Becoming-a-Cross-Genre-Author-What-You-Need-to-Know

Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

YouTube Video: https://youtu.be/uo3rc9MODfE

Blog: https://hubpages.com/literature/Beyond-the-Book-Launch-Selling-Your-Self-Published-Books-Backlist

Social media platforms are doing everything they can to keep people on them. And that's not good news for self published authors' book promotions. I explain what native social media is and how it will change your book marketing tactics.

Video podcast on YouTube: https://youtu.be/iqjHxkeO_Jk

Blog: https://toughnickel.com/industries/What-are-Native-Social-Media-Posts

Are you embarrassed by your previous books and just want a do-over on them? Should you rewrite your old books? What happens to the old editions on Amazon? I discuss it all in this episode.

Video podcast on YouTube: https://youtu.be/rVrE8me3hVk

 

Authors can often be tempted to create a separate website for their books. Seems cheap and easy to do until... well, I explain in this episode.

Video podcast on YouTube: https://youtu.be/S91mnrSGW6E

Read more on this topic on my blog:

https://toughnickel.com/self-employment/Should-You-Set-Up-a-Book-Page-on-Your-Website

https://toughnickel.com/self-employment/Self-Publishing-Tips-Should-You-Buy-a-Domain-Name-for-Your-Book-Title

Website: https://heidithorne.com

 

Swag, which is slang for imprinted promotional products and merchandise, can be very effective for marketing. But when it comes to self published books, it can be a huge money waster. I explain why in this episode.

Video podcast on YouTube: https://youtu.be/i6IR1I16KMM

Read these tips on my blog: https://toughnickel.com/self-employment/Book-Promotions-Using-Swag-What-You-Need-to-Know

Listen to a FREE sample of my audio book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, on Audible: https://www.audible.com/pd/B07FXZ2DDQ/?source_code=AUDFPWS0223189MWT-BK-ACX0-123241&ref=acx_bty_BK_ACX0_123241_rh_us

Or get SWAG on Amazon in print or eBook at: https://www.amazon.com/dp/B00J1RP5H6

I've never used a book launch team, and don't recommend them for self published authors. Not only do they dance on the edge of Amazon policy violations and ethics, they could impact your early book sales, too. I rant on why in this episode. Got an opinion? Connect with me on Twitter (@heidithorne).

Video podcast on YouTube: https://youtu.be/0Cxp93R5mcc

If you'd rather read my rant, here ya go: https://toughnickel.com/self-employment/Book-Launch-Teams-Why-I-Dont-Recommend-Them-for-Self-Publishing

And here's the link to listen to a FREE sample of my new audio book on Audible, Blogging for Money: Myths and Mistakes to Avoid When Writing a Blog for Profithttps://www.audible.com/pd/B07R43RXQK/?source_code=AUDFPWS0223189MWT-BK-ACX0-149948&ref=acx_bty_BK_ACX0_149948_rh_us

You can also get the new audio book on Amazon and iTunes Audio Books.

Something that just drives me nuts on social media is when self published authors post a photo of their proposed book covers for feedback. Why does that bother me so much? You'll understand why from my rant in this episode. And you might think twice about doing it for your next book. I also offer tips on properly getting feedback for your cover.

Video podcast on YouTube: https://youtu.be/T5skln9Lvz8

Wanna read about this instead? Blog:

https://toughnickel.com/self-employment/Self-Published-Book-Cover-Do-You-Really-Want-Feedback

https://toughnickel.com/self-employment/Book-Cover-Design-Dilemma-How-Much-Feedback-Is-Too-Much

 

There's a scary thought for self published authors! What would you do if Amazon went away? While that's really unlikely for the foreseeable future, it doesn't hurt to think about it. I offer tips for future-proofing your self published books.

Podcast video on YouTube: https://youtu.be/BvsGt82vc6w

Blog: https://toughnickel.com/self-employment/Self-Published-Authors-What-If-There-Was-No-Amazon

Special discount on my Udemy course, How to Sell Your Self Published Book on Amazon, with the following link OR use Promo Code PODCAST:

https://www.udemy.com/how-to-sell-your-self-published-book-on-amazon/?couponCode=PODCAST

 

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