The Heidi Thorne Show

Self Publishing is More About Marketing Than Writing | Episode 212

Got a great comment and request from fellow author and YouTuber, Barrett Laurie (Authors, check out his YouTube channel! Link is below.), about self publishing versus writing. So here's the deep dive.

Blog: Self Publishing is About Marketing, Not Writing http://hub.me/aoIZN

YouTube video: https://youtu.be/nOH5pYHtvT8

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Author/YouTuber, Barrett Laurie, prompts this discussion

0:30 Writing is craft. Self Publishing is business.

1:37 The E-Myth and Emerson problems

4:26 Avocation to vocation

7:29 Suggested resources

8:28 How to connect with Heidi

Barrett Laurie's YouTube channel for authors https://www.youtube.com/c/BarrettLaurie

Udemy course: How to Sell Your Self Published Book on Amazon

https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Self Publishing a Box Set of Books | Episode 211

Box sets can be a great way to boost sales of multiple book titles. But is it a good sales strategy for self publishing?

Blog: Self Publishing a Box Set of Books http://hub.me/aoIea

YouTube video: https://youtu.be/QUDesz1frkE

Timestamp show notes (click on timestamp to view segment on YouTube): https://youtu.be/QUDesz1frkE

0:38 What is a box set?

1:44 What types of books make good box sets?

2:27 Can you go a box set on KDP and Amazon?

6:51 Why a box set didn't work for me

7:58 How to connect with Heidi

Unpublishing Your Book on KDP | Episode 210

Sometimes you just want to stop offering a book you've self published on Kindle Direct Publishing (KDP). Here's what you need to know about doing that.

Blog: Unpublishing a Book on KDP http://hub.me/aoHI7

YouTube video: https://youtu.be/WC7x3PW7HlQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 I'm unpublishing books? Why?

1:10 What is unpublishing?

1:52 Unpublishing considerations for nonfiction and fiction

3:21 Unpublish to republish?

4:12 KDP Select considerations for unpublishing

5:11 Amazon Author Page issues with unpublishing

6:06 Why not just leave books up for sale?

6:44 How to connect with Heidi

Rant: You Can’t Afford to Donate Book Profits to Charity | Episode 209

Good for you for wanting to donate some of all of your self published book profits to charity. I explain why it isn't a good idea.

Blog: Downsides of Donating Self Published Book Profits to Charity http://hub.me/aoGiw

YouTube video: https://youtu.be/HV7t_T7RHtA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Why you can't afford to donate your self published book profits to charity

6:51 Beware of tax ramifications of donating profits to charity

7:51 What to consider before donating self publishing profits to charity

10:28 How to connect with Heidi

Book Marketing Without Social Media | Episode 208

Don't want to do social media to market your self published book? Is that even possible these days? I take a look back at how we marketed before social media was a thing, and whether these methods work now. I also discuss newer non-social media methods.

Blog: Blog: Self Published Book Marketing Without Social Media http://hub.me/aoFKS

YouTube video: https://youtu.be/g_yBDl0WBRI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 The "book marketing without social media" question

0:57 Book marketing in the "before time" before social media

4:34 Events and trade shows

6:15 Email marketing

10:54 Reader magnets

13:11 Newsletter swaps

14:33 Goodreads

15:50 Advertising

17:32 Content marketing

19:30 How to connect with Heidi

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

Does Self Publishing on Multiple Platforms Multiply Book Sales? | Episode 207

Does self publishing on KDP plus other self publishing platforms, such as IngramSpark or Lulu, mean more book sales? I discuss why it doesn't.

Blog: Does Self Publishing on Multiple Platforms Multiply Book Sales? http://hub.me/aoFTd

YouTube video: https://youtu.be/Ekv25AbOCXo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Why authors want to use multiple self publishing platforms

2:21 Self publishing on multiple platforms does not multiply sales

3:34 "Please don't buy my book on Amazon!"

5:46 ISBN issues when using multiple self publishing platforms

7:20 KDP or Smashwords for eBook publishing?

9:39 The only platform you need to be concerned about

10:10 How to connect with Heidi

Bartering for Authors | Episode 206

Bartering for services you can't do yourself sounds like a great way for authors to save money on editing, formatting, and book cover design. But often one or both barter partners feel like they're not getting a good deal. I discuss what authors need to know about the bartering process.

Blog: What Authors Need to Know About Bartering http://hub.me/aoDTa

YouTube video: https://youtu.be/frbjTy2qOoQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Should you barter for author services?

0:41 Buy what you can't DIY

3:04 Recruiting barter partners

4:23 When barters go bad

5:47 How to connect with Heidi 

Pity Book Sales | Episode 205

It's easy to get delusional with initial book sales from family and friends, then get disappointed when that level of sales doesn't continue in the future. I discuss how to get real about your early self published book sales.

Blog: The Problem with Convenience and Pity Buys http://hub.me/al1YX

YouTube video: https://youtu.be/9sarn9zu_10

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Dunbar's number and what it means for your book launch sales

4:03 Pity buys of your self published book

4:44 How to be real about your self published book sales

7:40 How to connect with Heidi

 

Selling Custom Card Decks on Etsy and Creator Selling Sites | Episode 204

Let’s dig into the topic of selling—not just creating and self publishing—custom card decks such as tarot, oracle, motivational, and inspirational.

Blog: Selling Your Self Published Custom Card Deck or Journal on Etsy and Online Sites - What You Need to Know http://hub.me/aoCoV

YouTube video: https://youtu.be/fQgPWJVFBWs

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 Following up on previous episode on self publishing custom card decks

1:08 Creating a custom card deck or journal is easy

1:58 Creator selling sites don't help you make sales

4:40 The one big thing creator selling sites (Etsy, eBay, Amazon, etc.) have that you don't

8:12 Pricing challenges of custom card decks and journals

10:24 What about promoted listings?

12:06 Would I self publish a custom card deck?

13:09 How to connect with Heidi

Also watch these episodes:

A Decade of Self Publishing | Episode 203

My first self published book on Amazon, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, is celebrating its 10th anniversary in July 2021. I share what I've learned in a decade of self publishing, and what I see for the industry's future.

YouTube video: https://youtu.be/-sl1-j1BWkE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 10th anniversary of my Amazon self publishing career and SWAG: How to Choose and Use Promotional Products for Marketing Your Business

2:55 Increasing competition for self published books

3:52 The riches in the niches marketing fallacy

5:19 The rise of subscription reading programs

6:44 Self publishing success factors?

8:39 How to connect with Heidi

See all of Heidi Thorne's books on Amazon https://amazon.com/author/heidithorne

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

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