The Heidi Thorne Show

What is TikTok? | Episode 110

October 8, 2019

TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity with younger audiences. But is it worth using for business and for building your author brand? I share my experience with TikTok so far.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:29 What is TikTok?

2:55 How is TikTok different from other social media?

8:16 Is TikTok like YouTube or IGTV?

11:52 What type of content is on TikTok?

14:56 How content creation is challenging on TikTok

16:39 Is TikTok good for business?

18:19 What advertising options are on TikTok?

Blog: What is TikTok? Is It Worth Using for Business?