Self published authors often want to get on popular news and talk shows to promote their books since they see the big authors doing this. Well, that's just not usually possible. So I discuss other, more realistic, earned media PR opportunities for self publishing.
Blog: What is Earned Media? http://hub.me/alDk5
YouTube video: https://youtu.be/d3NKRxARIKA
Timestamp show notes (click on timestamp to view segment on YouTube):
0:48 What is earned media?
2:08 Is earned media the same as social media?
3:20 Is earned media free?
5:13 How to earn realistic media coverage
8:15 How to connect with Heidi