The Heidi Thorne Show

What if “Nobody” Likes Your Book or Content? | Episode 98

July 23, 2019

I go on a bit of a rant about marketing gurus who tell content creators to make better content if nobody likes what they create. Who's "nobody?" And how do you determine if your content is really bad, or if it's just not getting love due to other factors? I share how to figure out if you're delusional.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Who is "nobody?"

1:18 Is your content in the early adoption phase?

2:11 Why your niche may be too small

2:58 Dealing with information overload

5:07 Dealing with extreme competition

6:41 Dealing with slow adoption for content medium

9:05 How do you know if you're fooling yourself?

10:12 Watching for trends

Blog: Do People Hate What You Create? How to Know