Should You Promote the Book or the Author More? | Episode 186
The mere mention of a new book by a celebrity author can send fans running to get a copy. Self published authors don't usually have that pull. But does that mean you should just promote your book as an entity separate from you? I discuss promoting the author and the book.
Blog: Book Marketing Ideas: Should You Promote the Book or the Author More? http://hub.me/agzDH
YouTube video: https://youtu.be/e8Z-BFoXSVs
Timestamp show notes (click timestamp to view segment on YouTube):
0:15 What celebrity authors have that you don't
1:14 Promoting the author
2:21 Promoting the book
3:20 You need to promote the author AND the book
3:31 The 3 Fs of Business Competitive Advantage
6:14 How to connect with Heidi
Book: Business Competitive Advantage by Heidi Thorne (Amazon) https://www.amazon.com/gp/product/B007SY5BB4
- March 23, 2021