Getting mass media coverage for self published books is really, really tough. As a former trade newspaper editor for 15 years, I share why that is, and provide tips for making points with media.
Blog: How to Get Media Coverage for Self Published Authors and Books http://hub.me/aofEW
YouTube video: https://youtu.be/i5L6QdbMIqM
Timestamp show notes (click timestamp to view segment on YouTube):
0:14 The challenge of getting media coverage for self publishing
0:39 Why editors don't want your press release
2:52 Why reporters and editors aren't interested in doing stories on you and your book
4:20 Do paid newswire services help get media coverage?
5:51 Why you should write your press release in the 3rd person
6:17 Does having media connections help get coverage?
7:36 Pitch a story, NOT your story
8:20 Social media is media you control
8:41 Don't be yesterday's news
9:13 How to connect with Heidi