CRM (customer relationship management) software can be a valuable tool. But do self published authors really need it? I discuss what a CRM system does and why most authors don't need it.
YouTube video: https://youtu.be/dOq0IXdEoH0
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 What is CRM?
1:14 How to find CRM systems
2:39 Why CRM systems don't work for most authors
5:22 Does CRM make sense for business authors?
7:28 How to decide if you need CRM
8:08 How social media can be CRM for authors
8:44 Special CRM issues for authors who are public speakers
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