The Heidi Thorne Show

Do Amazon Sponsored Brand Ads Work for Authors? | Episode 195

May 25, 2021

In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads.

Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:36 What are Sponsored Brand ads on Amazon?

2:06 My experience using Sponsored Brand ads for books

4:38 How and why AMS sponsored ads have changed

6:28 Should authors still use AMS ads?

7:03 How to connect with Heidi