We all know of book titles that have almost become household names such as "Rich Dad, Poor Dad," and "The E-Myth." But is that really effective for book marketing? I discuss the value and challenges of branded titles for self published nonfiction books, and why descriptive titles might work better.

YouTube video: https://youtu.be/e1y152Kcjb4

Blog: How to Choose a Good Book Title When Self Publishing Nonfiction

 

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