Can merchandising and displays incentivize bookstores to carry your self published book? Probably not. I explain why.
Blog: Can Merchandising Help Get Your Self Published Book in Bookstores? http://hub.me/aoJRy
YouTube video: https://youtu.be/mRBWm7FzRis
Timestamp show notes (click on timestamp to view segment on YouTube):
0:14 Author question that prompted this discussion
0:53 Merchandising, branded merchandise & promotional products defined
2:48 Confusion between merchandising and branded merchandise
3:52 Can merchandising help get your self published book in bookstores?
7:48 Why you should depend on merchandising to sell your books.
8:20 Suggested resource
8:44 How to connect with Heidi
Book: SWAG: How to Choose and Use Promotional Products for Marketing Your Business (Amazon) https://www.amazon.com/gp/product/B00J1RP5H6
Box sets can be a great way to boost sales of multiple book titles. But is it a good sales strategy for self publishing?
Blog: Self Publishing a Box Set of Books http://hub.me/aoIea
YouTube video: https://youtu.be/QUDesz1frkE
Timestamp show notes (click on timestamp to view segment on YouTube): https://youtu.be/QUDesz1frkE
0:38 What is a box set?
1:44 What types of books make good box sets?
2:27 Can you go a box set on KDP and Amazon?
6:51 Why a box set didn't work for me
7:58 How to connect with Heidi
Sometimes you just want to stop offering a book you've self published on Kindle Direct Publishing (KDP). Here's what you need to know about doing that.
Blog: Unpublishing a Book on KDP http://hub.me/aoHI7
YouTube video: https://youtu.be/WC7x3PW7HlQ
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 I'm unpublishing books? Why?
1:10 What is unpublishing?
1:52 Unpublishing considerations for nonfiction and fiction
3:21 Unpublish to republish?
4:12 KDP Select considerations for unpublishing
5:11 Amazon Author Page issues with unpublishing
6:06 Why not just leave books up for sale?
6:44 How to connect with Heidi