The Heidi Thorne Show

Can Merchandising Help Get Your Self Published Book in Bookstores? | Episode 213

Can merchandising and displays incentivize bookstores to carry your self published book? Probably not. I explain why.

Blog: Can Merchandising Help Get Your Self Published Book in Bookstores? http://hub.me/aoJRy

YouTube video: https://youtu.be/mRBWm7FzRis

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 Author question that prompted this discussion

0:53 Merchandising, branded merchandise & promotional products defined

2:48 Confusion between merchandising and branded merchandise

3:52 Can merchandising help get your self published book in bookstores?

7:48 Why you should depend on merchandising to sell your books.

8:20 Suggested resource

8:44 How to connect with Heidi

Book: SWAG: How to Choose and Use Promotional Products for Marketing Your Business (Amazon) https://www.amazon.com/gp/product/B00J1RP5H6

Self Publishing is More About Marketing Than Writing | Episode 212

Got a great comment and request from fellow author and YouTuber, Barrett Laurie (Authors, check out his YouTube channel! Link is below.), about self publishing versus writing. So here's the deep dive.

Blog: Self Publishing is About Marketing, Not Writing http://hub.me/aoIZN

YouTube video: https://youtu.be/nOH5pYHtvT8

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Author/YouTuber, Barrett Laurie, prompts this discussion

0:30 Writing is craft. Self Publishing is business.

1:37 The E-Myth and Emerson problems

4:26 Avocation to vocation

7:29 Suggested resources

8:28 How to connect with Heidi

Barrett Laurie's YouTube channel for authors https://www.youtube.com/c/BarrettLaurie

Udemy course: How to Sell Your Self Published Book on Amazon

https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Self Publishing a Box Set of Books | Episode 211

Box sets can be a great way to boost sales of multiple book titles. But is it a good sales strategy for self publishing?

Blog: Self Publishing a Box Set of Books http://hub.me/aoIea

YouTube video: https://youtu.be/QUDesz1frkE

Timestamp show notes (click on timestamp to view segment on YouTube): https://youtu.be/QUDesz1frkE

0:38 What is a box set?

1:44 What types of books make good box sets?

2:27 Can you go a box set on KDP and Amazon?

6:51 Why a box set didn't work for me

7:58 How to connect with Heidi

Unpublishing Your Book on KDP | Episode 210

Sometimes you just want to stop offering a book you've self published on Kindle Direct Publishing (KDP). Here's what you need to know about doing that.

Blog: Unpublishing a Book on KDP http://hub.me/aoHI7

YouTube video: https://youtu.be/WC7x3PW7HlQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 I'm unpublishing books? Why?

1:10 What is unpublishing?

1:52 Unpublishing considerations for nonfiction and fiction

3:21 Unpublish to republish?

4:12 KDP Select considerations for unpublishing

5:11 Amazon Author Page issues with unpublishing

6:06 Why not just leave books up for sale?

6:44 How to connect with Heidi

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