The Heidi Thorne Show

Substack, Patreon, and Medium: What You Need to Know About Content Monetization Platforms | Episode 178

For self published authors, Substack, Patreon, and Medium can seem like a lucrative way to make additional non-book money. I discuss the hype and myth behind these content monetization sites.


YouTube video:

Timestamp show notes:

0:42 How to Substack, Patreon and Medium fit in self publishing ecosystem

1:42 Paid subscription email newsletters explained

4:06 The content monetization platform myth

5:49 Can you make money on content monetization platforms?

9:02 What to think about before you sign on

9:59 How to connect with Heidi


2020 Review: My Self Publishing Stats and Insights | Episode 177

Was 2020 as challenging for you as it was for me? I share my stats, the good and the bad, from the crazy year that was 2020. I also share some things I've learned about growing my YouTube channel. And I discuss why social media may not be working as well as it used to for you.

YouTube video:

Timestamp show notes:

0:23 My 2020 blog stats

2:07 Why social media isn't driving a lot of traffic to my blog

2:57 My podcast stats

3:11 Analysis of my YouTube traffic, and tips for analyzing yours

5:29 Tips for boosting visibility and accessibility of your YouTube videos

7:37 My 2020 sales results and how the pandemic impacted book sales

10:50 Self publishing training opportunities for you on Udemy

12:58 How to connect with Heidi

Udemy course, How to Self Publish an Audio Book

Udemy course, How to Sell Your Self Published Book on Amazon


Are Collaboration or Affiliate Marketing Deals Right for You? | Episode 176

Though it may seem to be an easy way to make some extra cash, when I receive collaboration or affiliate marketing deal offers, I ignore most of them. Some of them just aren't legit. Others just want too much. And some are just not a good fit. But how can you determine which are good for you or not? I share questions you need to ask yourself when considering these offers.

Blog: How to Evaluate Collaboration and Affiliate Marketing Offers

YouTube video:

Timestamp video (click on timestamp to view segment on YouTube):

1:03 What is a collaboration or affiliate marketing deal?

2:57 Is this offer aligned with your brand?

4:12 Could you be authentic promoting this product or sponsor?

5:31 What do you get? What do they want? Is it enough?

9:29 FTC and disclosure requirements

11:08 How to connect with Heidi


KDP, Author Central & Amazon Marketing Services Updates 2021 | Episode 175

I review some exciting recent changes to Kindle Direct Publishing (KDP), Author Central, and the Amazon Marketing Services (AMS) platforms as we head into 2021.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:34 Updates to new KDP Reports Beta interface

2:46 New Amazon Author Central interface

3:35 New Customer Reviews reporting on Author Central

4:34 New Sponsored Brands ads on AMS

6:26 New Kindle Unlimited KENP Reads & Estimated Royalties tracking in AMS

7:51 Why you shouldn't be discouraged with your 2020 book income

8:41 How to connect with Heidi

Check out my Udemy courses to level up your self publishing game in 2021:

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