The Heidi Thorne Show

Self publishing news and insight. Hosted by Dr. Heidi Thorne, MBA/DBA

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Episodes

5 days ago

The 2022 Thorne Self Publishing Survey asked self published authors what motivates and challenges them. Here's how they responded.
YouTube video: https://youtu.be/BJNq_wn32rA
Timestamp show notes (click on timestamp to view/listen to segment on YouTube):
0:15 The self publishing motivation question
0:38 The ACME model of self publishing motivation
5:28 Top 3 motivations for self publishing in 2022
5:47 What doesn't motivate self published authors?
6:30 Categories of self publishing challenges
10:18 What doesn't challenge authors?
10:33 Top 3 challenges for self publishing in 2022
10:51 Interpreting the survey results
11:42 Get the written 2022 Thorne Self Publishing Survey report
12:00 How to connect with Heidi
Watch more 2022 Thorne Self Publishing Survey videos!
How Much Did Self Published Authors Make in 2022 https://youtu.be/6ZlLbu1R64Q
Do Self Published Authors STILL Want Book Deals with Traditional Publishers? https://youtu.be/byK4f4Qi4nQ
2022 Thorne Self Publishing Survey Results and Analysis report (Amazon Kindle & Kindle Unlimited) https://www.amazon.com/dp/B0BRRJ1H3X
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 282.

Tuesday Jan 17, 2023

Do self published authors still consider getting a book deal with a traditional publisher? I asked them in my 2022 Thorne Self Publishing Survey. The answers of why and when they do, or don't, might surprise you.
YouTube video: https://youtu.be/byK4f4Qi4nQ
Timestamp show notes (click on timestamp to view/listen to segment on YouTube):
0:15 The traditional publishing question I wanted answered
1:10 Do self published authors understand what traditional publishing is?
1:43 2022 Thorne Self Publishing Survey answers on traditional publishing
2:32 The interesting write-in answers
4:30 Do traditional publishing considerations differ by genre?
5:11 What do these answers tell us?
6:45 How to get the 2022 Self Publishing Survey written report
6:58 How to connect with Heidi
2022 Thorne Self Publishing Survey Results & Analysis complete written report https://www.amazon.com/dp/B0BRRJ1H3X
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 281.

Tuesday Jan 10, 2023

The 2022 Thorne Self Publishing Survey results are in! Find out how much self published authors made in 2022, and what they're forecasting for 2023. This is the first of three video reports on the survey.
YouTube video: https://youtu.be/6ZlLbu1R64Q
Timestamp show notes (click on timestamp to view/listen to segment on YouTube):
0:15 About the 2022 Thorne Self Publishing Survey and participants
2:26 How much did the majority of self published authors make in 2022?
3:38 Most popular self published book income answers for 2022
5:30 Did demographic factors impact book income?
5:46 Do you make more book income with more books published?
7:43 What are authors forecasting in book income for 2023?
10:22 Does having more books increase book income forecasts?
11:50 Why is it so difficult to make a living from self publishing books?
13:12 How to get the complete written survey report
13:22 How to connect with Heidi
2022 Thorne Self Publishing Survey Results & Analysis complete written report https://www.amazon.com/dp/B0BRRJ1H3X
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 280.

Tuesday Jan 03, 2023

Just in time for a new year, author pages on Amazon have been redesigned. The redesign is a good move. But authors need to be aware of some changes.
Blog: New Amazon Author Pages http://hub.me/apAjf
YouTube video: https://youtu.be/dVJ8t5ySNx8
Timestamp show notes (click timestamp to view or listen to segment on YouTube):
0:14 Programming note about Self Publishing Survey Results reporting
0:28 Amazon launches redesigned author pages
0:39 How to get an Author Page on Amazon Author Central
1:17 Author Page redesign details
2:13 Most popular book?
3:31 More changes to Amazon Author Pages
3:55 New Book Recommendations feature
4:42 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 279.

Tuesday Dec 27, 2022

A signature book title is one that when people see it, they immediately know what it is and associate the author with it. But do authors really need to strive to create one for their books? I share examples and tips.
YouTube video: https://youtu.be/g1N_xKyVA2o
Timestamp show notes (click on timestamp to view or listen to segment on YouTube):
0:15 Authors want to be memorable
0:57 What is a signature book title?
2:01 How do you create a signature book title?
3:13 Having a signature book title without even trying
3:41 Pivoting from a signature book title
4:20 Does a signature book title need to be a best seller?
5:14 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 278.

Tuesday Dec 20, 2022

A familiar request came from an author via email. “Which of these logos do you like best?” I responded that I wouldn’t go with any of them. My opinion on the choices had nothing to do with the actual art. Here's why I responded this way.
YouTube video: https://youtu.be/EyVojXPhBjo
Timestamp show notes (click timestamp to view/hear segment on YouTube):
0:14 A familiar question about logos
0:40 Celebrity authors don't need logos
1:40 A brand is not a logo
2:28 Author brand failures
4:25 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 277.

Tuesday Dec 13, 2022

I took the new Amazon Attribution Tags system for a test drive to see if it really does help authors track mystery sales sources on Amazon generated off Amazon, such as social media ads. Here's how it went, including screenshots of my results.
YouTube video: https://youtu.be/PC6zYs9_WKs
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 New book, new book marketing tests
1:05 My Amazon Attribution Tag campaigns
3:35 Amazon Attribution Tags used for organic social media posts
4:30 My Amazon Sponsored Product ad campaigns
6:12 Screenshots and discussion of my results from the Amazon Attribution Tag test run
17:40 Final thoughts on Attribution Tags and social media ads
20:16 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 276.

Tuesday Dec 06, 2022

I posted a video on TikTok and Instagram asking if you received a used book as a gift, would you think the giver was cheap, or that they found a treasure for you. Here’s how my tribe responded.
Blog: Used Books as Gifts: Trash or Treasure? http://hub.me/apwgj
YouTube video: https://youtu.be/yri2mX0ZMq8
Timestamp show notes (click timestamp to view segment on YouTube):
0:15 I asked my TikTok and Instagram tribe about used book gifts...
0:29 It's a treasure if...
1:06 It's all about the intention
2:07 Depends on condition
3:40 Used books as gifts? Yes or no?
4:22 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 275.

Twitter Quitter? | Episode 274

Tuesday Nov 29, 2022

Tuesday Nov 29, 2022

December 2022 marks the end of my 14th year on Twitter. In light of the culture changes and chaos from its recent acquisition by billionaire Elon Musk, will it also be the end of me using Twitter? Let’s talk about that since I’m sure many of you are also considering your future on Twitter.
Blog: Will I Quit Twitter? http://hub.me/apvkl
YouTube video: https://youtu.be/fH7C2sRHy9o
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Celebrating 14 years on Twitter. Will it be my last?
0:52 What Twitter used to be
2:31 Who changed? Me? Or Twitter?
6:10 Ghost hunting on Twitter
10:30 The Elon Exodus
13:17 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 274.

Tuesday Nov 22, 2022

I have just wrapped production on a new audiobook that’s a departure from my usual content. In doing this latest book, I ran across some updates to ACX, Audible, and audiobook trends that I’ll discuss here.
YouTube video: https://youtu.be/VH9OKzb7r1o
Timestamp show notes (click on timestamp to view segment on YouTube);
0:15 My new audiobook, Cradle to Crochet: Thoughts on the Crocheting Life
0:45 ACX updates
3:00 Audiobook listening trends
6:00 Spotify Audiobooks vs. Apple
7:40 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 273.

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