Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

YouTube Video:


Social media platforms are doing everything they can to keep people on them. And that's not good news for self published authors' book promotions. I explain what native social media is and how it will change your book marketing tactics.

Video podcast on YouTube:


Are you embarrassed by your previous books and just want a do-over on them? Should you rewrite your old books? What happens to the old editions on Amazon? I discuss it all in this episode.

Video podcast on YouTube:


Authors can often be tempted to create a separate website for their books. Seems cheap and easy to do until... well, I explain in this episode.

Video podcast on YouTube:

Read more on this topic on my blog:



Swag, which is slang for imprinted promotional products and merchandise, can be very effective for marketing. But when it comes to self published books, it can be a huge money waster. I explain why in this episode.

Video podcast on YouTube:

Read these tips on my blog:

Listen to a FREE sample of my audio book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, on Audible:

Or get SWAG on Amazon in print or eBook at:

I've never used a book launch team, and don't recommend them for self published authors. Not only do they dance on the edge of Amazon policy violations and ethics, they could impact your early book sales, too. I rant on why in this episode. Got an opinion? Connect with me on Twitter (@heidithorne).

Video podcast on YouTube:

If you'd rather read my rant, here ya go:

And here's the link to listen to a FREE sample of my new audio book on Audible, Blogging for Money: Myths and Mistakes to Avoid When Writing a Blog for Profit

You can also get the new audio book on Amazon and iTunes Audio Books.

Something that just drives me nuts on social media is when self published authors post a photo of their proposed book covers for feedback. Why does that bother me so much? You'll understand why from my rant in this episode. And you might think twice about doing it for your next book. I also offer tips on properly getting feedback for your cover.

Video podcast on YouTube:

Wanna read about this instead? Blog:


There's a scary thought for self published authors! What would you do if Amazon went away? While that's really unlikely for the foreseeable future, it doesn't hurt to think about it. I offer tips for future-proofing your self published books.

Podcast video on YouTube:


Special discount on my Udemy course, How to Sell Your Self Published Book on Amazon, with the following link OR use Promo Code PODCAST:


In past episodes about the Thorne Self Publishing Survey, we talked about what drives authors to self publish. But what doesn't motivate them to take that route? I have to confess that I can totally relate to their answer. And what doesn't motivate is just as interesting as what does!

Video podcast on YouTube:

And here's the link to your special podcast listener discount on my new Udemy course, How to Sell Your Self Published Book on Amazon:

If the link is not working, use Promo Code PODCAST on Udemy to get your discount on this course.

Selling self published books is tough. And it's getting tougher. In this episode, I share three mega trends that are affecting how much we make from self publishing.

Video podcast on YouTube:

Get the full 2018 Self Publishing Survey report on Amazon:

Connect with me at

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