The Heidi Thorne Show

S.M.A.R.T. Goals for Authors | Episode 242

I have to confess that I struggle constantly with the concept of goals. Yes, I’ve worked with coaches. I’ve read extensively in business and leadership literature on the topic. Tried all the tips and tricks. Yet, I just find myself consistently resisting officially setting goals. One of the often suggested panaceas for people like me is S.M.A.R.T. goals. While the structure is sound theoretically, it often has its flaws in practice. Let’s see how authors get goals wrong.

Blog: S.M.A.R.T. Goals for Self Published Authors http://hub.me/ap4eb

YouTube video: https://youtu.be/iSGbRsBzfg8

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 My goal setting confession

0:51 What are S.M.A.R.T. goals?

1:50 Specific

2:23 Measurable

3:55 Achievable

5:22 Relevant

8:00 Time-bound

8:50 Why S.M.A.R.T.R.R. goals are smarter

10:11 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 242.

Do Trade Shows and Book Fairs Make Sense for Self Publishing? | Episode 241

Having many years in and around trade shows and fairs, I’ll share some things I learned, and how it all applies, or doesn’t, to self published authors’ book marketing.

Blog: Are Book Fairs and Trade Shows Worth Doing for Self Publishing? http://hub.me/ap460

YouTube video: https://youtu.be/phDx1tcu980

Timestamp show notes (click on time stamp to view segment on YouTube):

0:16 Self published authors with big goals, maybe too big

1:25 The "Go Big" problem

3:29 Dirty little secrets about trade show and fair attendee numbers

7:54 You won't make a lot of sales at the show

10:35 Do trade shows and book fairs make sense for self publishing?

12:14 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 241.

Does KDP Select Enrollment Affect Book Sales? | Episode 240

An obviously new author in an author group on social asked if opting into KDP Select would affect book sales. Well, yes, it can. Here’s how.

YouTube video: https://youtu.be/weJS_lqkVeo

Timestamp show notes (click timestamp to view segment on YouTube):

0:32 What is KDP Select?

3:01 Kindle Free Book Promotion issues

4:06 Kindle Countdown Deals issues

4:59 How does Kindle Unlimited affect book sales?

9:05 Why do I keep my books in KDP Select?

10:03 How to connect with Heidi

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 240.

Book Marketing Bloopers | Episode 239

Book marketing fails happen! As authors and creators, how do we get these things wrong? Have we really gotten them wrong? How to you drill down to find your real audience? I discuss and share examples.

Blog: Self-Published Book Marketing Bloopers http://hub.me/ap3Id

YouTube video: https://youtu.be/CxiawovJ_FM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Creative and book marketing fails happen!

1:03 My big book marketing blooper

3:43 YOUR ideal reader vs. THE ideal reader

5:41 Niche, but not too niche

6:39 Some books don't sell... and that's okay

7:50 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 239.

Video Book Trailers for Self Publishing | Episode 238

Find out what a video book trailer is, as well as best practices for them. And I share whether they're worth doing for self published books.

Blog: Best Practices When Using Book Trailers for Book Marketing http://hub.me/ak8Mm

YouTube video: https://youtu.be/oPnXtLSUHaI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:59 What is a video book trailer?

2:54 Best practices for video book trailers

5:33 Do video book trailers really help sell more books?

7:24 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 238.

Wide Distribution for Your Self Published Book | Episode 237

Wide distribution, sometimes referred to as expanded distribution, is a goal for many self published authors. But is it really possible... or even useful?

Blog: Do You Really Want Mass Distribution for Your Self Published Book? http://hub.me/amJuq

YouTube video: https://youtu.be/hURrelmwLQs

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 The fantasy and fallacy of seeking wide distribution

1:43 What do you mean by wide distribution?

7:13 What's your wide distribution number?

8:23 How to get real with your book distribution expectations

10:45 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 237.

Do You Need PR Help for Your Self Published Book? | Episode 236

Self published authors often ask for PR or social media help, not knowing what they're asking for or what they really need. As a former trade newspaper editor and trade show marketing manager, I share what you need to know about public relations for self published books.

Blog:

* Hiring PR Help for Your Self Published Book http://hub.me/ap1Bj

* How to Write a Press Release for a Small Business http://hub.me/akPx8

YouTube video: https://youtu.be/Y36MxnIt3p4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 The cry for PR help

1:32 What is PR?

3:46 What can you expect from working with a PR rep?

5:49 Can you do your own PR?

7:34 How to write a press release

9:47 Why social media help for PR doesn't help

11:29 How do you find PR help?

13:05 How to connect with Heidi

You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 236.

Publishing Companies vs. Publishers | The Heidi Thorne Show | Episode 235

Publishing companies, publishers, and self publishing platforms all kind of sound similar. But they couldn't be more different! I explain the differences in these publishing organizations.

Blog: Publishing Companies versus Publishers http://hub.me/ap0FT

YouTube video: https://youtu.be/bpA92vnjkbk

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Why authors have questions about publishing companies

1:18 What are publishing companies?

5:05 Are publishing companies just scams?

6:00 What are publishers?

6:58 What are hybrid publishers?

8:27 What are self publishing platforms?

10:00 How to connect with Heidi

What are Trigger Warnings? | Episode 234

What self published authors need to now about adding trigger warnings to books and other content.

Blog: What are Trigger Warnings for Books? http://hub.me/aoZX6

YouTube video: https://youtu.be/O5OWQjpqi50

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Trigger warning for my discussion of trigger warnings

0:40 The book report that almost made me throw up

3:28 What exactly is a trigger warning?

5:25 What about content for adults?

6:06 The YA problem

6:53 What about diversity and inclusion issues?

7:57 Where should a trigger warning go?

8:20 Do trigger warnings turn off readers?

9:13 Creative freedom and responsibility

9:32 How to connect with Heidi

Avoiding Age Bias in Self Publishing | Episode 233

As authors, we have to be very careful about “aging” our audiences. And this goes in both directions of the age spectrum. So let’s talk about a few of the pitfalls to avoid in age classifications for your readers.

Blog: Avoiding Age Bias in Self Publishing http://hub.me/aoZ6G

YouTube video: https://youtu.be/SaV4KXMsjb4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Am I a "senior?"

1:35 Myth 1: Older Readers Like Print Books

2:42 Myth 2: Seniors are Electronically Challenged

5:45 Myth 3: Children’s Books are Picture Books

7:29 What does this mean for authors?

8:13 How to connect with Heidi

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