"But they said they bought my book!" That's a common lament from first-time self published authors. If you didn't sell it to them directly, how do you know if your family and friends actually bought your book? I explain book sales reporting and customer review issues for off-Amazon sales. I also discuss why sales of your book to your family and friends can be the worst sales.

YouTube video: https://youtu.be/EUY_UG6lXOg

Check out my Udemy course on Amazon book sales...

How to Sell Your Self Published Book on Amazon (Discounted! Or use Promo Code PODCAST)

For additional reading...

The Problem with Convenience and Pity Buys

 

 

I've been using email marketing since 2005. I discuss why email marketing isn't the powerhouse tool it used to be, along with what to do now in this new marketing era.

YouTube video: https://youtu.be/iEtMuxdelLw

More resources on email marketing from my blog:

 

Wanna know why your book might not appeal to your target audience? I discuss why by sharing a story about my recent visit to a science lab. I also offer some tips for figuring out if your book is appropriate for your intended reader.

YouTube video: https://youtu.be/43WbDGh0LLo

 

I go on a bit of a rant about marketing gurus who tell content creators to make better content if nobody likes what they create. Who's "nobody?" And how do you determine if your content is really bad, or if it's just not getting love due to other factors? I share how to figure out if you're delusional.

YouTube video: https://youtu.be/hA4MJdWVOZw

Blog: https://hubpages.com/literature/Do-People-Hate-What-You-Write-or-Create-How-to-Know

Have you ever heard of editorial reviews for books? I explain what they are, how they differ from customer reviews, and how self published authors can leverage them to give their books more credibility and visibility.

YouTube video: https://youtu.be/ykUg46SZRkw

Blog: http://hub.me/amQbN

 

Should you launch the print book or eBook edition first? Or should you launch them together? I share pros and cons of staggering the launch of your book's print and electronic editions.

YouTube Video: https://youtu.be/QFFVZ-QUOz4

Authors can get so lazy when preparing their Kindle eBooks. I explain why they are and how being lazy about the eBook version ruins readers' user experience.

YouTube video: https://youtu.be/59FRXKJmVls

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos.

YouTube video: https://youtu.be/DjIva7AFp5s

Blog: https://hubpages.com/literature/Selling-Your-Self-Published-Book-at-Events-and-Expos

 

Thinking about switching genres or writing in multiple genres? Cool. But have you thought about how that could affect your life and writing career? Here's what you need to know about using pseudonyms (pen names) and marketing for multiple genres.

Podcast video on YouTube: https://youtu.be/A1-_fODCyP4

Blog: https://hubpages.com/literature/Becoming-a-Cross-Genre-Author-What-You-Need-to-Know

Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

YouTube Video: https://youtu.be/uo3rc9MODfE

Blog: https://hubpages.com/literature/Beyond-the-Book-Launch-Selling-Your-Self-Published-Books-Backlist

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