Though most readers read both fiction and nonfiction, each genre is a very different reading experience. So does each genre discover books differently, too? Find out in today's episode which continues discussion on the Book Discovery Survey 2020.

YouTube video: https://youtu.be/akoCfTWWSKI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Revisiting results of the 2020 Book Discovery Survey

0:39 What readers participated in the Survey?

1:26 Most often used sources for discovering books to read

2:27 Most occasionally used sources for discovering books to read

2:25 Never used sources for discovering books to read

3:48 Using social media to reach fiction and nonfiction readers

Did you miss the overall results of the Book Discovery Survey? Listen or watch now!

 

The results of the 2020 Book Discovery Survey are in! Find out how real book readers really discover books (like yours) to read. You might be surprised.

YouTube video: https://youtu.be/h0FQqzjqxZU

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Thanks for supporting the 2020 Book Discovery Survey

0:32 About the 2020 Book Discovery Survey

2:06 The Survey questions

3:47 Most often-used sources to discover books to read

8:03 Most occasionally-used sources to discover books to read

9:47 Never-used sources to discover books to read

11:52 Summary of survey research

If you're not already receiving my email newsletter, subscribe at https://heidithorne.com/network/ and get a FREE summary report of the Book Discovery Survey results. (Note: If you're already receiving my emails, you will receive a link to download the report. So watch your email!)

 

We all know of book titles that have almost become household names such as "Rich Dad, Poor Dad," and "The E-Myth." But is that really effective for book marketing? I discuss the value and challenges of branded titles for self published nonfiction books, and why descriptive titles might work better.

YouTube video: https://youtu.be/e1y152Kcjb4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 What is this book about?

1:28 Why titles are a big issue for nonfiction

2:24 Successful branded nonfiction titles

3:12 Why branded titles are challenging

4:02 My personal experience using branded titles

Blog: How to Choose a Good Book Title When Self Publishing Nonfiction http://hub.me/al4po

 

 

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books.

YouTube video: https://youtu.be/eNYwxkh-FHw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:56 Amazon ads for books used to be good

1:23 How Amazon (AMS) advertising changed

4:43 Don't increase ad spend and lose money!

7:10 Why Amazon ads are still good

8:12 2 types of advertising and when to use each one

Blog:

  • Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned http://hub.me/alEwV
  • Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716

Udemy Course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

 

The COVID 19 coronavirus pandemic is affecting everyone and everything for even self published authors. I share some observations and news, along with tips for adjusting your self publishing efforts during this time.

YouTube video: https://youtu.be/S5kxnDsKiSQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Amazon shipping delays due to COVID19

3:20 Book launch challenges during pandemic

5:02 Should you wait to publish until pandemic is over?

5:47 Pivoting and going virtual

7:14 How pandemic could impact your creativity and productivity

9:32 Why your fans may ignore you during the pandemic

Blog: Instagram Live and Facebook Live: What You Need to Know Before You Hit the Go Live Button https://turbofuture.com/internet/Instagram-Live-and-Facebook-Live-What-You-Need-to-Know-Before

Udemy Course, How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

Book: Understanding Your Creativity (on Amazon, Audible) https://www.amazon.com/gp/product/B07VYTDFYB

 

Libraries are a valuable community service. But that doesn't mean they're a great venue for your self publishing efforts. I rant on why that is.

YouTube video: https://youtu.be/VvFqd21sBkM

0:10 Am I anti-library?

1:32 You won't make a lot of sales to libraries

3:22 People go to libraries to borrow, not find books to buy

4:26 Authors get nostalgic about libraries

5:27 Challenges of selling books to libraries

7:18 Even donating your book to a library is challenging

Blog: Are Libraries Helpful for Self Published Book Promotion? http://hub.me/ankTG

 

Giving away a signed copy of your book sounds like such a great promotional idea, right? Wrong! I explain why, and offer an alternative, in this episode.

YouTube video: https://youtu.be/1dJo4fK5sM8

Timestamp show notes (click on timestamp to view segment on YouTube):

0:24 Free book giveaways sound like a great idea, but they're not

1:15 Problems with giveaways on recorded presentations

2:20 Data collection issues with giveaway entrants

3:41 Logistics issues with book giveaways

5:05 Giveaways attract freebie seekers

5:57 Giveaways don't attract good sales leads

6:49 Gifting your book to special people

Blog: Why You Might Not Want to Do a Book Giveaway Promotion for Your Self Published Book http://hub.me/ankjd

 

Creating branded merchandise (also known as promotional products, branded merch, or swag) for your self published book could be a losing investment. I explain why and offer a print on demand alternative to consider.

YouTube video: https://youtu.be/w6vU53Fe2EM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Why authors shouldn't do branded merch for their books

2:41 New print on demand option for branded merchandise

5:18 Why your author fans don't want your swag

Blog: Book Promotions Using Swag: What You Need to Know http://hub.me/amvPH

 

 

Are your sales and royalties dropping because your book or series needs some repackaging, like a new book cover? I discuss how to decide if that's the reason for your sales slump.

YouTube video: https://youtu.be/PC-t7SydNsQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Is a refresh or repackage of your book needed?

1:07 What is a refreshed or repackaged book?

2:17 How to make a book refresh decision?

5:09 Will a refreshed book make more sales?

6:32 Author mistake that a book refresh won't solve

 

 

Audiobook news for authors! The Audible Captions case has settled (well, mostly). And the new ACX Audio Analysis Tool can help you publish your audio book more confidently.

YouTube video: https://youtu.be/70VtJfBJaSo

Timestamp show notes (click timestamp to view segment on YouTube):

0:10 Update on Audible Captions case

3:19 New ACX Audio Analysis Tool

Previous YouTube video for background on the Audible Captions case: https://youtu.be/QPXFYs7DH7Q

Udemy course, How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

Networking for Authors audiobook and Kindle eBook on Amazon, Audible and Apple Books https://www.amazon.com/gp/product/B084D4HZTR

 

 

« Newer Posts - Older Posts »