Are You a Self Published Author or Authorpreneur? | Episode 173

Authorpreneurs (the combination of an author and entrepreneur) are a completely different breed of self published author. I explain the differences between them so you can figure out which one you are.

Blog: Are You a Self Published Author or Authorpreneur? http://hub.me/ao08q

YouTube: https://youtu.be/5d5lu3F-zds

Timestamp show notes (click on timestamp to view segment on YouTube):

0:18 Crazy income and advertising stats for authorpreneurs

3:05 Author versus authorpreneur

6:16 Key differences between self published authors and authopreneurs

9:34 Advertising risks of being an authorpreneur

13:19 Why authorpreneurs have to keep advertising all the time

14:03 How self published authors waste money on advertising

15:16 The Author versus Authorpreneur Quiz

15:21 You might be an author if...

15:45 You might be an authorpreneur if...

16:32 How to connect with Heidi

 

Do You Have Closet Readers for Your Books? | The Heidi Thorne Show | Episode 172

Do your readers feel they need to read your books in private? Some markets are more prone to this behavior, such as romance which we normally associate with women readers. But men can like it, too, and may be closet readers.

For self published authors, closet reading audiences present a huge marketing challenge. I discuss the closet reading situation and offer some insight on how to reach these hidden readers.

Blog: Book Marketing Challenge: Closet Readers http://hub.me/anZ9r

YouTube video: https://youtu.be/bFBBWOXSspo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:17 Who are closet readers?

1:16 My closet reading confession

2:46 The reader isn't the problem!

4:51 Kindle closet readers

5:11 Marketing challenges and tips for reaching closet readers

8:11 How to connect with Heidi

Book Printing FAQ for Self Publishing | Episode 171

Almost anything is possible when it comes to book printing if money is no object. If you don’t have lots of cash, and you want to have a profitable book, then you need to consider your book printing options carefully.

I’ve collected and will provide insight on some frequently asked questions and comments about book printing for self publishing.

Blog: Book Printing FAQ for Self Publishing http://hub.me/anXXo

YouTube video: https://youtu.be/RBHKgz9ByGE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:22 Why I feel qualified to talk about book printing

1:37 Print on demand versus book printing

3:53 How many books should you print?

5:00 Does anyone know a cheap overseas book printer?

8:54 My print on demand books look "horrible!"

10:20 Your mantra for self publishing your book profitably

11:12 Photos in my print on demand book look blurry!

15:37 What book size should I use?

17:13 Color printing for print on demand books

18:10 Hard cover print on demand books

20:49 How to connect with Heidi

Should You Offer Signed Copies of Your Self Published Book? | Episode 170

Getting a signed book by an author before she or he became famous, is a rare treasure. This is why self published authors are often so anxious to offer signed copies of their books. That could happen. But is it likely for most self published authors? Sadly, no. I explain why offering signed copies for sale, creates a logistical mess for self published authors.

Blog: Should You Offer Signed Copies of Your Self Published Book? http://hub.me/anVDe

YouTube Video: https://youtu.be/5AMW6C3jYvk

Timestamp show notes (click timestamp to view segment on YouTube):

0:10 Why self published authors want to offer signed copies, but shouldn't

1:52 How Amazon and KDP make it difficult to offer signed copies

3:06 How much should you charge for a signed book copy?

3:32 Cost and logistical challenges for offering signed book copies

5:22 What about signed book plates?

7:22 Offering signed copies as rewards

7:59 What about signed eBooks?

8:23 How to connect with Heidi

What’s the Deal with Kindle Countdown Deals? | Episode 169

So you want to run a sale on your Kindle eBook. Great. But how do you do that? One way is with a Kindle Countdown Deal. I explain what these Deals are, and why you may, or may not, want to use them.

Blog: Kindle Free eBook and Countdown Deals: Are They Worth Doing? http://hub.me/alIuY

YouTube video: https://youtu.be/T6970_rLeQU

Timestamp show notes (click on the timestamp to watch the segment on YouTube):

0:43 What is a Kindle Countdown Deal?

2:25 Why I like Kindle Countdown Deals

3:05 What I don't like about Kindle Countdown Deals

3:45 When not to run your Kindle Countdown Deal

4:19 How to connect with Heidi

Did Amazon Put Your Book in the Wrong Category? | Episode 168

When you upload your book manuscript to KDP, you’ll be asked to choose two categories for your book. This is a very important decision because it signals to KDP where you think your book should appear on Amazon. But those aren't the only categories in which your book will appear. And what if Amazon places your book where you think it doesn't belong?

In this episode, I explain how categories work for books on Amazon that are self publishing on Kindle Direct Publishing (KDP), and what you can and cannot do about it.

Blog: Choosing Categories for Your Self Published Book on Amazon http://hub.me/anTVK

YouTube video: https://youtu.be/Hej_c_2RRPg

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Did Amazon put this author's book in the wrong category?

0:43 How you choose categories for your self published book on KDP

1:07 What are BISAC categories?

1:42 What are browsing categories on Amazon?

3:28 How to find out where your book places in categories

5:14 Can you change your book's categories?

7:20 Sales rank issue that freaks out self published authors

8:24 Why you need to stop obsessing over categories and sales rank on Amazon

10:05 How to connect with Heidi

 

Using Stories Features on Social Media | Episode 167

What is all the Stories mania about? Now almost all major social media networks--including Instagram, Facebook, LinkedIn, and YouTube--have some sort of Stories feature that allows users to post photos or videos that disappear after a while. How did this feature come about? What are some of the pros and cons of using it? Find out in this episode.

Blog: Using Stories Features on Social Media: What You Need to Know http://hub.me/anSOz

Follow my stories on Instagram at @heidithorne

YouTube video: https://youtu.be/7L8c5lFEXZ0

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What are Stories on social media?

0:28 The history of Stories

2:54 Why are Stories features so popular?

4:55 Challenges of using Stories

7:43 Stories-like features and networks that are not Stories (Instagram Reels, TikTok)

8:52 Best practices for using Stories

 

Traditional Publishing versus Self Publishing | Episode 166

It might surprise you to learn that for some authors, I don't recommend self publishing. I explain why, and explain the differences between traditional publishing, self publishing, and hybrid publishing.

Blog: Self Publishing vs Traditional Publishing Which One is Right for YOU http://hub.me/ak5Mw

YouTube video: https://youtu.be/ZKPpf-KpcM0

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is traditional publishing?

5:46 What is self publishinng?

8:01 What is hybrid publishing?

9:54 Why I encourage some authors to got with traditional publishing over self publishing

11:56 When should you make a decision about what publishing path to take?

 

What to Do on Book Launch Day? | Episode 165

What do you do on book launch day? Is it a regular day? Do you have some sort of party or an event? Well, I'll be honest. I've never had a book launch party or event. However, for some people it's a big deal. And especially if it's your first book, it's worth celebrating. So I'm not dissing a book launch day celebration. I just think you have to keep it in perspective. So let's talk about what to do on book launch day.

Blog Articles & Resources:

YouTube video: https://youtu.be/EWL-S6izPJU

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 What should happen on book launch day?

1:29 Doing a live in-person book launch event

3:03 The most awkward book launch event ever

7:31 Virtual book launches and book tours

9:36 Video book trailers

10:01 Non-book things to do on book launch day

10:47 What your book launch day really is

Are You Self Publishing Too Many Books? | Episode 164

Some authors just keep writing, writing, writing and publishing, publishing, publishing... and are getting nowhere. If this describes you, you may be self publishing too many books. I explain why that's a problem and what to do about it.

Blog: Are You Self Publishing Too Many Books? http://hub.me/anPnb

YouTube video: https://youtu.be/D-kZp3YqOpA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Why authors self publish too much

2:09 How do you kick the habit of self publishing too many books?

4:47 Advertising on Amazon won't build your fan base

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