At a writers' conference, I was shocked to hear that authors were considering crowdfunding (e.g. Kickstarter) their self published book projects. What? And why? In this episode, I explain what this is all about and question if it's just crazy or creative. I also explain the difference between crowdfunding and crowdsourcing.

To watch the video for this episode on YouTube, go to:


My favorite business show, Shark Tank, is starting another season! For those who don't watch, Shark Tank is a reality competition show where entrepreneurs pitch their business or product idea to venture capital investor "sharks." Got me thinking about how our books--especially traditionally published, but self published ones, too--are like entrepreneurial projects. Listen to today's podcast (on iTunes, Stitcher or Podbean) for some key questions you need to answer about investments in book projects.

To watch the video of the podcast on YouTube:

For a review of the questions asked in the podcast, visit my blog post on ToughNickel:


Self publishing a workbook or journal can be a great way to complement and supplement a consulting or coaching business, and gain more book sales. I discuss the benefits and challenges.

Audio podcast is also available on iTunes.

To view video podcast on YouTube:


Marketing a podcast can be challenging. In this episode I discuss ways to make your podcast more search friendly and memorable. Plus, I introduce the video podcast edition of my show.

Link to watch the video version of this episode on YouTube:

Watch the Podcast LIVE!

Beginning Tuesday, September 25, 2018, the podcast will first be broadcast on Facebook Live on Tuesdays at 10:00 a.m. Central Time (US) on Heidi Thorne's Facebook Page (@HeidiThorneCommunications). Like the Page to get pre-show announcements on each week's topic. It will then be rebroadcast on iTunes, Stitcher, Podbean (audio) and YouTube (video).


Confused about ISBN numbers? I explain what they are and what they can (or cannot) do for you.

Here's the link to the 2018 Thorne Self Publishing Survey on Survey Monkey. It's anonymous and takes about 3 minutes. Thanks for your participation!

Connect with me on my website at To get my books, eBooks and audio books, visit my Heidi Thorne author page on My audio books are also available on iTunes.


Print book self publishing platform is moving to Kindle Direct Publishing (KDP). Find out what that means and what you can do to be ready for the transition.

As noted in the episode, here's the link for the KDP documentation on the transition:

To connect with me, visit my website at For my books and audio books, visit my Heidi Thorne author page on Amazon. You can also get my audio books on iTunes.


Being in a business that isn't visual, which would include most authors and consultants, it can be difficult to come up with visual content to post on the likes of Instagram, Pinterest, and even Twitter or LinkedIn these days. I share my tips for developing social media content for non-visual businesses.

I also announce my latest audio edition for Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid, now available on Amazon, Audible and iTunes.

To connect with me, visit my website at For more on my books, visit my Heidi Thorne author page on


Children's books seem so simple, right? Wrong! They can be one of the most challenging self publishing projects. In this episode, you'll learn what you need to know before you leap into the kids book market.

Just for my podcast listeners, here's the special promo code (PODCAST) and direct link to my new Udemy course, How to Self Publish an Audio Book:

To connect with me, or learn more about my books and services, visit my website at, or go to my Heidi Thorne author page on


It's the magical mystery number! Self published authors are often unrealistic about how many books they'll actually sell. I offer some insight on estimating how many books you'll sell.

Also, don't forget to participate in the 2018 Thorne Self Publishing Survey:

For more information on me and my books, visit or my author page on


Self publishing a cookbook is a much more complicated project than a standard nonfiction book. Find out what's involved so you don't waste your time and money!

Also in today's episode is an invitation to the 2018 Thorne Self Publishing Survey. It's anonymous and takes about 3 minutes on Survey Monkey:

For more information on my books and services, visit or my Heidi Thorne author page on


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