How to Decide When Your Book is Done | Episode 189

How do you know when your book is finished and ready to enter the publishing and production phase? Sometimes authors just don't know when to quit writing their books. I explain why that happens and how to get it off your To Do list to done.

Blog: How to Decide When Your Book is Done http://hub.me/alf1Q

YouTube video: https://youtu.be/hU5zqRlnU08

Timestamp show notes (click timestamp to view segment on YouTube):

0:16 Authors with perfection paralysis

1:31 Approval-seeking authors

2:27 The goal problem

2:50 The ego problem

3:29 The sense of loss

4:15 Tips for deciding when your book is done

7:52 How to connect with Heidi

Link to Daylily Coloring Book on Amazon: https://www.amazon.com/dp/B08YQCQRMQ

Anthology Books: Are They Useful for Writers? | Episode 188

Anthology books are collections of writings that showcase the work of multiple authors. But are they useful for building one's writing resume? I discuss the pros and cons.

Blog:

YouTube video: https://youtu.be/tp-FBk45O7E

Timestamp show notes (click timestamp to view segment on YouTube):

0:17 Does participating in an anthology lead to bigger and better things?

0:43 What is an anthology book?

3:51 Why would writers want to be in an anthology book?

7:08 The association effect of anthologies

9:11 Who are you marketing when you're in an anthology?

10:55 Does participating in an anthology help you get book deals?

12:36 Tips for successfully participating in an anthology

15:57 Games you shouldn't play with anthologies

18:25 One type of anthology that could work for you

19:12 How to connect with Heidi 

Types of Book Binding | Episode 187

Hardcover, perfect bound paperback, saddle stitched, or spiral bound? Which one is right for your self published books? I share the construction details, pros and cons of these book binding types, so you can decide.

Blog: Types of Book Binding http://hub.me/aj8lw

YouTube video: https://youtu.be/vXLv_UISHKA

Timestamp show notes (click timestamp to view segment on YouTube):

0:17 Book binding examples

0:35 Hardcover books

4:22 Perfect bound trade paperback books

7:51 Saddle stitched books

9:43 Spiral bound books

13:05 How to connect with Heidi

Should You Promote the Book or the Author More? | Episode 186

The mere mention of a new book by a celebrity author can send fans running to get a copy. Self published authors don't usually have that pull. But does that mean you should just promote your book as an entity separate from you? I discuss promoting the author and the book.

Blog: Book Marketing Ideas: Should You Promote the Book or the Author More? http://hub.me/agzDH

YouTube video: https://youtu.be/e8Z-BFoXSVs

Timestamp show notes (click timestamp to view segment on YouTube):

0:15 What celebrity authors have that you don't

1:14 Promoting the author

2:21 Promoting the book

3:20 You need to promote the author AND the book

3:31 The 3 Fs of Business Competitive Advantage

6:14 How to connect with Heidi

Book: Business Competitive Advantage by Heidi Thorne (Amazon) https://www.amazon.com/gp/product/B007SY5BB4

 

Why I Quit Coaching Authors | Episode 185

It’s easy to get sucked into a coaching scenario when one of your author friends or followers asks for some “help” with their books. This can be the trigger that lures authors into “I could get paid for this” coaching mode. Don’t take the bait unless you’re ready for what’s ahead. I explain.

Blog: Why I Quit Coaching Authors http://hub.me/aohdQ

YouTube video: https://youtu.be/ojPALkTtowE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Sharing your writing journey is a generous act

1:06 How authors get sucked into coaching

1:43 How I got into author coaching

3:26 When author coaching becomes a nightmare

5:36 Why I quit author coaching

7:02 How can you help other authors without coaching them?

7:39 How to connect with Heidi

Heidi's Udemy Courses on self publishing:

* How to Sell Your Self Published Book on Amazon

* How to Self Publish an Audio Book

* How to Self Publish a Nonfiction Kindle eBook Like a Pro

 

Getting Media Coverage for Self Published Books | Episode 184

Getting mass media coverage for self published books is really, really tough. As a former trade newspaper editor for 15 years, I share why that is, and provide tips for making points with media.

Blog: How to Get Media Coverage for Self Published Authors and Books http://hub.me/aofEW

YouTube video: https://youtu.be/i5L6QdbMIqM

Timestamp show notes (click timestamp to view segment on YouTube):

0:14 The challenge of getting media coverage for self publishing

0:39 Why editors don't want your press release

2:52 Why reporters and editors aren't interested in doing stories on you and your book

4:20 Do paid newswire services help get media coverage?

5:51 Why you should write your press release in the 3rd person

6:17 Does having media connections help get coverage?

7:36 Pitch a story, NOT your story

8:20 Social media is media you control

8:41 Don't be yesterday's news

9:13 How to connect with Heidi

Why Your Self Published Nonfiction Book May Not Help People | Episode 183

If your goal is to get your message into the hands, hearts, and minds of lots of people you want to influence, just self publishing a book might not be the best way to accomplish that. I explain why.

Blog: Why Your Self Published Book May Not Help People http://hub.me/aoejP

YouTube video: https://youtu.be/XyBJ9Db_3SM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 The "I want to get my book to lots of readers" complaint

1:43 Why a book?

2:30 Author role model for helping people, therapist Sarah Dosanjh*

3:02 Important caution for authors who post an audiobook on YouTube

3:51 The memoir mindset problem

5:04 Helping people takes marketing... lots of it

7:00 How to connect with Heidi

* Link to Sarah Dosanjh's FREE audiobook on YouTube, "I Can't Stop Eating," https://youtu.be/Qr5qmQxiutw 

Why I Don’t Care About Amazon Best Seller Rank | Episode 182

Authors, especially those who are self published, can obsess over their Amazon Best Seller Rank (BSR). But they shouldn't. I explain why.

YouTube video: https://youtu.be/AT_atQ0OIkw

Timestamp show notes (click timestamp to view segment on YouTube):

0:16 The question that sparked the Amazon BSR discussion

0:39 What is Amazon Best Seller Rank?

1:54 Author Central shows your Best Seller Rank, but not much else

3:16 How your Amazon BSR can improve with no sales

4:07 Amazon Best Seller Rank is impossible to control

5:04 How Amazon BSR varies over time

6:51 Don't play games to improve your Amazon BSR

7:53 How to measure your book's sales success on Amazon

9:08 How to connect with Heidi

Self Publishing Coloring Books and Activity Books | Episode 181

Self publishing coloring books and activity books can be a way for self published authors to expand sales. I share tips for using Kindle Direct Publishing to self publish coloring books, along with inspiring examples of authors who have used KDP for their coloring books.

Note: For my audio podcast listeners, I highly recommend that you check out the YouTube video for this episode because it shows some great examples of self published coloring books. Also, check out the links to these authors' work.

Blog: Self Publishing Coloring Books and Activity Books: What You Need to Know http://hub.me/aobVS

YouTube video: https://youtu.be/UXjIAcui0Xo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 Coloring book history and opportunities for self publishing

1:32 The adult coloring book trend

2:36 What should the subject of your coloring book be?

3:17 Using Kindle Direct Publishing to self publish your coloring book

5:54 Tips for coloring book artwork

7:34 How should you price your coloring book?

8:09 Inspiring examples of authors who self published coloring books on KDP (links to their websites are below)

11:56 How to connect with Heidi

Links to featured authors who used KDP for their self published coloring books:

To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 181.

Audio Podcasting, Video Podcasting, or Both? | Episode 180

Should you do an audio podcast, a video podcast, or both? I discuss the merits of both formats, along with my personal experience using them.

Blog: Audio Podcasting Versus Video Podcasting? Should You Do Both? http://hub.me/aoaL2

Udemy course: How to Self Publish an Audio Book https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

YouTube video: https://youtu.be/EZBEkPP0czc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:24 Growth of audio podcasting

2:05 Why audio podcasting is challenging

4:32 About video podcasting

6:05 YouTube as a video podcast platform

7:29 Which is better? Audio podcasting or video podcasting? Or both?

7:46 Comparing my audio and video podcast experience

9:42 Why authors shouldn't offer books as podcasts

10:19 How to connect with Heidi

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