To avoid being misunderstood, authors wishing to reach audiences who don't speak their own native language, should consider hiring an editor for localization. However, the investment in this effort needs to be weighed against potential sales.
Blog: What is Localization for Book Editing? http://hub.me/alL4E
YouTube video: https://youtu.be/Kl3mlrEyHsQ
Timestamp show notes (click on timestamp to view segment on YouTube):
0:16 Awkward communications caused by using incorrect language for the audience
1:11 What is a localization edit?
2:46 Localization and cultural awareness
3:50 But it's all English, right?
5:14 Localization challenges with Kindle eBooks
7:29 Editing and proofreading tips for localized edits
9:05 How to connect with Heidi