The Heidi Thorne Show

What is #booktok? | Episode 230

January 25, 2022

#booktok is a hashtag community on the TikTok social media platform that is dedicated to conversations about books and book-related topics. Learn how it's influencing book sales.

Blog: What is #Booktok?

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 TikTok isn't just for kids and dance videos

0:54 What do people do on #booktok?

1:12 Why the publishing industry is paying attention to #booktok

4:02 #booktok backlist bump

4:38 How influencers could ruin #booktok

6:30 How does #booktok affect self publishing?

7:32 How to connect with Heidi