Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

YouTube Video: https://youtu.be/uo3rc9MODfE

Blog: https://hubpages.com/literature/Beyond-the-Book-Launch-Selling-Your-Self-Published-Books-Backlist

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