Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).
Blog: Beyond the Book Launch: Selling Your Self Published Books' Backlist http://hub.me/amNwq
YouTube Video: https://youtu.be/uo3rc9MODfE
Timestamp show notes (click timestamp to view segment on YouTube):
0:13 Authors don't prepare for after the book launch
0:57 What is your backlist?
1:55 Backlist titles are valuable
2:49 How to think long term for your books
5:06 Advertising your backlist book titles on Amazon, Facebook and Instagram