The Heidi Thorne Show

Selling Books at Events and Expos | Episode 94

June 25, 2019

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos.

Blog: Selling Your Self Published Book at Events and Expos

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:31 2 Types of value you can get from events and expos

0:42 PR value of events and expos

1:04 Sales value of events and expos

2:27 Sales and income tax issues of selling at events and expos

4:37 Event organizers don't know who attends their events

5:19 Why you should attend event first before exhibiting

7:40 Attendees may want to buy, just not at the event

8:20 How do you find events?