Common videos on TikTok and Instagram are those showing creators packaging up arts, crafts, or book orders for their customers. Then there are the follow-up videos in which those customers unbox these orders, delighting in all the extra goodies and packaging they receive with their orders. I just cringe when I see these videos. Let’s discuss why over-delivering will under-cut your creative income, and why it’s a behavior you need to stop immediately.
Timestamp show notes (click timestamp to view segment on YouTube):
0:15 The boxing and unboxing videos on TikTok and Instagram
1:47 Why do creators feel the need to offer more than they should?
3:40 Why over-delivering is so bad for creative businesses
5:18 Saying "No, thank you" to thank you notes
6:39 Do the math
7:43 "But it's branding"
9:30 How to connect with Heidi
You can also listen to The Heidi Thorne Show on your favorite podcast apps including Apple Podcasts, Spotify, Podbean, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 253.