Rant: Why Lead Generation Books Don’t Build Sales | Episode 142

May 19, 2020

Ugh! Lead generation books. Many entrepreneurs and authors want to do them, hoping for a big sales bonanza. In theory, they're a great idea to build your brand and business. But here's how they really work... or don't.

YouTube video: https://youtu.be/IPkgBTpo-NQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Why the concept of sales lead generation books is crazy

3:45 Two entrepreneurs, two stories lead generation books

4:06 Entrepreneur #1: Looking for wider audience

6:48 Entrepreneur #2: Looking to avoid marketing and selling

8:09 My sales lead generation book fail

Blog Post: Lead Generation Books Don't Build Sales... and Here's Why