Ugh! Lead generation books. Many entrepreneurs and authors want to do them, hoping for a big sales bonanza. In theory, they're a great idea to build your brand and business. But here's how they really work... or don't.
YouTube video: https://youtu.be/IPkgBTpo-NQ
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 Why the concept of sales lead generation books is crazy
3:45 Two entrepreneurs, two stories lead generation books
4:06 Entrepreneur #1: Looking for wider audience
6:48 Entrepreneur #2: Looking to avoid marketing and selling
8:09 My sales lead generation book fail