The Heidi Thorne Show

My Cheap Amazon Advertising Strategy for Books | Episode 215

October 12, 2021

Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money.

Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Author frustrations with Amazon ads for books

1:47 Amazon Marketing Services (AMDS) black box

4:25 Unrealistic author expectations for Amazon advertising

5:51 What are typical sales conversion rates for Amazon ads?

7:07 How to determine Amazon ad bids for books (with formulas)

12:45 Why you need to keep your Amazon ad bids low

14:47 Should you up your ad spend for book launch?

15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale)

16:46 Sharing my ACoS results 19:13 One more ad metric to watch

20:41 Non-ad bid reasons your ads may not be working

23:48 Why Amazon ads for books don't work as well as they used to

24:53 Suggested resources

25:19 How to connect with Heidi

Book (on Amazon): Self Publishing to Make Money: What You Need to Know

Udemy course: How to Sell Your Self Published Book on Amazon