The Heidi Thorne Show

Influencer Marketing for Self Publishing: Yes or No? | Episode 145

June 9, 2020

Influencer marketing is one of the hot marketing trends. But does it work for self publishing? I discuss what you need to consider before you dive into using this channel for your books.

YouTube video and Time-Stamped Show Notes (click on time stamp to go right to that section):

Full YouTube video:

0:21 Why I'm talking about influencer marketing now

1:29 Problems with influencer marketing

3:22 Influencer marketing platforms

4:44 Pay for performance vs. pay to post

6:44 Why influencer marketing doesn't work well for books

8:24 Who are the best influencers for self publishing?

9:32 How to connect with me

Blog: Should Influencer Marketing Be Used for Self Published Books?