Influencer marketing is one of the hot marketing trends. But does it work for self publishing? I discuss what you need to consider before you dive into using this channel for your books.
YouTube video and Time-Stamped Show Notes (click on time stamp to go right to that section):
Full YouTube video: https://youtu.be/0FecK6L0IbI
0:21 Why I'm talking about influencer marketing now
1:29 Problems with influencer marketing
3:22 Influencer marketing platforms
4:44 Pay for performance vs. pay to post
6:44 Why influencer marketing doesn't work well for books
8:24 Who are the best influencers for self publishing?
9:32 How to connect with me