Can merchandising and displays incentivize bookstores to carry your self published book? Probably not. I explain why.
Blog: Can Merchandising Help Get Your Self Published Book in Bookstores? http://hub.me/aoJRy
YouTube video: https://youtu.be/mRBWm7FzRis
Timestamp show notes (click on timestamp to view segment on YouTube):
0:14 Author question that prompted this discussion
0:53 Merchandising, branded merchandise & promotional products defined
2:48 Confusion between merchandising and branded merchandise
3:52 Can merchandising help get your self published book in bookstores?
7:48 Why you should depend on merchandising to sell your books.
8:20 Suggested resource
8:44 How to connect with Heidi
Book: SWAG: How to Choose and Use Promotional Products for Marketing Your Business (Amazon) https://www.amazon.com/gp/product/B00J1RP5H6