Please Don’t Use Swag for Book Promotions | Episode 88

May 14, 2019

Swag, which is slang for imprinted promotional products and merchandise, can be very effective for marketing. But when it comes to self published books, it can be a huge money waster. I explain why in this episode.

YouTube video: https://youtu.be/i6IR1I16KMM

Timestamp show notes (click timestamp to view segment on YouTube):

0:25 What is swag?

1:38 Why promotional products ads are deceiving

4:17 How would you send swag to your readers?

5:54 You don't make enough to justify buying promotional products for your books

7:51 Why it's illogical to reward readers with promotional products

9:18 My book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business

Read these tips on my blog: https://toughnickel.com/self-employment/Book-Promotions-Using-Swag-What-You-Need-to-Know

Listen to a FREE sample of my audio book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, on Audible: https://www.audible.com/pd/B07FXZ2DDQ/?source_code=AUDFPWS0223189MWT-BK-ACX0-123241&ref=acx_bty_BK_ACX0_123241_rh_us

Or get SWAG on Amazon in print or eBook at: https://www.amazon.com/dp/B00J1RP5H6