As a followup to the previous episode on Amazon Marketing Services (AMS) advertising for Kindle eBooks, I discuss how aiming for winning ad bids can lose money. In the episode, I mention the following blog post where I detail the formulas for figuring a maximum ad bid to avoid overspending:

Authors are invited to participate in my 2018 Thorne Self Publishing Survey. Here's the direct link to the survey on Survey Monkey:

To connect with me, visit my website at or visit my author page on


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