The Heidi Thorne Show

Are Amazon Ads Still Worth Doing for Self Published Books? | Episode 136

April 7, 2020

I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:56 Amazon ads for books used to be good

1:23 How Amazon (AMS) advertising changed

4:43 Don't increase ad spend and lose money!

7:10 Why Amazon ads are still good

8:12 2 types of advertising and when to use each one


  • Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned
  • Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money?

Udemy Course: How to Sell Your Self Published Book on Amazon