Archive for the 'Social Media' Category

This is a very special episode of the podcast! My fellow editor and author friend, Shayla Raquel, joined me for a conversation about author branding. She is the author of The Ten Commandments of Author Branding and the novel, The Suicide Tree. Links to Shayla's books and website--and her great resources!--is provided below.

Full YouTube video:

Time-stamped show notes (click time-stamp to jump to that part of the video on YouTube):

0:10 Author Shayla Raquel joins the show

1:10 Shayla's book, The 10 Commandments of Author Branding

1:52 Shayla Raquel's writing, editing, and community service work

3:59 Does your book stink like rotten eggs?

7:42 Why Shayla loves constructive criticism

9:36 The First Commandment of Author Branding

14:02 Authors' privacy and social media concerns

22:48 Why Shayla no longer recommends book launch teams

28:13 How to connect with Shayla Raquel

Want to connect with Shayla?

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TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity with younger audiences. But is it worth using for business and for building your author brand? I share my experience with TikTok so far.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:29 What is TikTok?

2:55 How is TikTok different from other social media?

8:16 Is TikTok like YouTube or IGTV?

11:52 What type of content is on TikTok?

14:56 How content creation is challenging on TikTok

16:39 Is TikTok good for business?

18:19 What advertising options are on TikTok?

Blog: What is TikTok? Is It Worth Using for Business?


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I've been using email marketing since 2005. I discuss why email marketing isn't the powerhouse tool it used to be, along with what to do now in this new marketing era.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 Why I'm not subscribing to email newsletters

2:23 Email opt-in incentives aren't the answer

2:53 How information overload impacts email marketing

3:26 Why multichannel marketing makes sense now

6:01 Why I'm concerned about Facebook Messenger type marketing

8:16 Watch social media trends and adjust your marketing

More resources on email marketing from my blog:


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I go on a bit of a rant about marketing gurus who tell content creators to make better content if nobody likes what they create. Who's "nobody?" And how do you determine if your content is really bad, or if it's just not getting love due to other factors? I share how to figure out if you're delusional.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Who is "nobody?"

1:18 Is your content in the early adoption phase?

2:11 Why your niche may be too small

2:58 Dealing with information overload

5:07 Dealing with extreme competition

6:41 Dealing with slow adoption for content medium

9:05 How do you know if you're fooling yourself?

10:12 Watching for trends

Blog: Do People Hate What You Create? How to Know


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Social media platforms are doing everything they can to keep people on them. And that's not good news for self published authors' book promotions. I explain what native social media is and how it will change your book marketing tactics.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:42 What are native social media posts?

2:22 How native social media trend impacts your marketing

3:27 Why native social media trend is happening

6:41 Why social media is emphasizing live content

7:57 What should self published authors do about native social media trend?

Blog: What are Native Social Media Posts?


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Being in a business that isn't visual, which would include most authors and consultants, it can be difficult to come up with visual content to post on the likes of Instagram, Pinterest, and even Twitter or LinkedIn these days. I share my tips for developing social media content for non-visual businesses.

I also announce my latest audio edition for Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid, now available on Amazon, Audible and iTunes.

To connect with me, visit my website at For more on my books, visit my Heidi Thorne author page on

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I took Instagram's new IGTV video sharing app for a test drive. Listen to hear what I think of it, along with tips for authors and content creators. Want to join me on the IGTV adventure? Follow me on Instagram and IGTV at @heidithorne.

Also, an announcement about my second audio book, Public Speaking to Get Business, now available on Audible, iTunes Audio Books, and Amazon.

For more about me, visit my website at or visit my author page on

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