Archive for the 'Sales and Marketing' Category

Creating branded merchandise (also known as promotional products, branded merch, or swag) for your self published book could be a losing investment. I explain why and offer a print on demand alternative to consider.

YouTube video: https://youtu.be/w6vU53Fe2EM

Blog: Book Promotions Using Swag: What You Need to Know

 

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Are your sales and royalties dropping because your book or series needs some repackaging, like a new book cover? I discuss how to decide if that's the reason for your sales slump.

YouTube video: https://youtu.be/PC-t7SydNsQ

 

 

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This is a very special episode of the podcast! My fellow editor and author friend, Shayla Raquel, joined me for a conversation about author branding. She is the author of The Ten Commandments of Author Branding and the novel, The Suicide Tree. Links to Shayla's books and website--and her great resources!--is provided below.

In this episode we talk about:

  • Does your book stink like rotten eggs?
  • What author branding really means.
  • Why authors are afraid to be themselves on social media.
  • Why Shayla no longer recommends book launch teams, and what to do instead.

YouTube video: https://youtu.be/PofTD3F--m4

Want to connect with Shayla?

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Are sales for your self published book lagging? Is that just the natural falloff that happens with books? Or is it a sign that your book is no longer relevant and market-worthy? I explain how books can become irrelevant, and things you can do about it.

YouTube video: https://youtu.be/n1uxJAR8S5U

Blog: Has Your Self Published Book Become Irrelevant?

 

 

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Your book idea isn't that original. There, I said it. But on the odd chance that your idea is "original," that doesn't mean your "unicorn" idea will make sales. Plus, you have the "no shoes" problem. I explain all of this in this episode.

YouTube video: https://youtu.be/NLcZu_652OY

 

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Think pricing your Kindle book at just 99 cents will make a lot of sales? I explain why it doesn't, and provide a tip for finding the right price for your Kindle book.

YouTube video: https://youtu.be/Qkz-faOtjPM

Blog: Does Pricing Your Kindle Book at 99 Cents Boost Sales?

Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

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CRM (customer relationship management) software can be a valuable tool. But do self published authors really need it? I discuss what a CRM system does and why most authors don't need it.

YouTube video: 

Apple Podcasts is now on Alexa! If you love listening to content on your Alexa device, but have been frustrated by not being able to listen to your favorite Apple Podcasts (including The Heidi Thorne Show), here's good news. There's an Apple Podcasts Alexa skill! More info: https://support.apple.com/en-us/HT210759

 

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The Kindle Quotes (#kindlequotes) feature that's available in the Kindle app for iOS can help you easily share beautifully formatted quotes from your self published books on social media. (Sorry, it doesn't appear to be available for Android devices just yet.) I share a step-by-step mini tutorial with screenshots in the YouTube video to show you just how easy it is and the results you can achieve.

YouTube video: 

Learn more about Kindle Quotes from the Amazon Kindle Store: https://www.amazon.com/b?ie=UTF8&node=19530372011

 

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So what is an Amazon 4-Star Store? Does it mean anything for self published authors? I share my first impressions of the Amazon 4-Star Store in Oakbrook Center in the Chicago area.

YouTube video: https://youtu.be/7Q19l4O9wIM

 

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Are Facebook ads or ads on Amazon better for books? I share my experience with both.

YouTube video: https://youtu.be/UjEdJrcg_lk

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