Archive for the 'Sales and Marketing' Category

Think pricing your Kindle book at just 99 cents will make a lot of sales? I explain why it doesn't, and provide a tip for finding the right price for your Kindle book.

YouTube video: https://youtu.be/Qkz-faOtjPM

Blog: Does Pricing Your Kindle Book at 99 Cents Boost Sales?

Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

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CRM (customer relationship management) software can be a valuable tool. But do self published authors really need it? I discuss what a CRM system does and why most authors don't need it.

YouTube video: 

Apple Podcasts is now on Alexa! If you love listening to content on your Alexa device, but have been frustrated by not being able to listen to your favorite Apple Podcasts (including The Heidi Thorne Show), here's good news. There's an Apple Podcasts Alexa skill! More info: https://support.apple.com/en-us/HT210759

 

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The Kindle Quotes (#kindlequotes) feature that's available in the Kindle app for iOS can help you easily share beautifully formatted quotes from your self published books on social media. (Sorry, it doesn't appear to be available for Android devices just yet.) I share a step-by-step mini tutorial with screenshots in the YouTube video to show you just how easy it is and the results you can achieve.

YouTube video: 

Learn more about Kindle Quotes from the Amazon Kindle Store: https://www.amazon.com/b?ie=UTF8&node=19530372011

 

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So what is an Amazon 4-Star Store? Does it mean anything for self published authors? I share my first impressions of the Amazon 4-Star Store in Oakbrook Center in the Chicago area.

YouTube video: https://youtu.be/7Q19l4O9wIM

 

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Are Facebook ads or ads on Amazon better for books? I share my experience with both.

YouTube video: https://youtu.be/UjEdJrcg_lk

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I've been using email marketing since 2005. I discuss why email marketing isn't the powerhouse tool it used to be, along with what to do now in this new marketing era.

YouTube video: https://youtu.be/iEtMuxdelLw

More resources on email marketing from my blog:

 

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