Archive for the 'Blogging and Podcasting' Category

Podcasting is the hot new content format. But is anyone making money at it? How can you make money from your podcast? I share the real deal when it comes to podcast monetization.

Blog: How to Make Money Podcasting: What are Your Possibilities? http://hub.me/anAT6

YouTube video: https://youtu.be/ywTtBdyABIE

Timestamp show notes (click timestamp to view segment on YouTube):

0:11 Podcasts are growing

0:46 Podcast advertising

1:21 Dynamic ad insertion for podcasts

2:48 Podcast sponsorships

3:55 Why podcasts aren't that attractive for advertisers

6:15 Paid podcast subscriptions

6:29 Apple, Spotify, etc. don't pay podcasters

8:22 Selling your other products and services on podcasts

10:38 Why podcasts may not sell lots of books

12:40 The podcast marketing double whammy

13:15 Why you should do a podcast

 

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I go on a bit of a rant about marketing gurus who tell content creators to make better content if nobody likes what they create. Who's "nobody?" And how do you determine if your content is really bad, or if it's just not getting love due to other factors? I share how to figure out if you're delusional.

YouTube video: https://youtu.be/hA4MJdWVOZw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Who is "nobody?"

1:18 Is your content in the early adoption phase?

2:11 Why your niche may be too small

2:58 Dealing with information overload

5:07 Dealing with extreme competition

6:41 Dealing with slow adoption for content medium

9:05 How do you know if you're fooling yourself?

10:12 Watching for trends

Blog: Do People Hate What You Create? How to Know http://hub.me/amQcU

 

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Marketing a podcast can be challenging. In this episode I discuss ways to make your podcast more search friendly and memorable. Plus, I introduce the video podcast edition of my show.

YouTube video: https://youtu.be/FUCRI8DUQUA

Timestamp show notes (click the timestamp to view that segment on YouTube):

0:57 Why marketing with podcasts is a great idea

1:37 Challenges of marketing with podcasts

2:04 Why audio translation is a challenge

4:28 How to optimize your podcast for search as best you can

6:04 Dealing with the non-clickable nature of podcasts

8:40 Creating a YouTube-friendly podcast

 

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Amazon Alexa smart speaker devices have a whopping share of the market. So podcasters are sure to want their shows playing there. But it’s not as easy as it is for Apple HomePod. In this episode, I share what I’ve discovered about playing podcasts on smart speakers. Plus, I share an update on my audio book project and what I’ve discovered about the process.

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Have you ever been surprised at what resonates with your readers? I discuss what to do with these results.

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Even though most podcasts are in the 30 to 60 minute range, mine are relatively short... on purpose. See why they are and what to consider when planning for your podcast broadcast.

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Not what you might think! I talk about how I’m approaching my podcast production for both practical reasons and trends.

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Confused about podcasting hosting and distribution? I explain the basics, with tips for choosing platforms that are right for you.

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Costs and challenges of starting a podcast for authors, small businesses and solopreneurs.

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Tips for scoring guest blogging opportunities, as well as qualifications needed and understanding expectations for all involved.

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