What is #booktok? | Episode 230

#booktok is a hashtag community on the TikTok social media platform that is dedicated to conversations about books and book-related topics. Learn how it's influencing book sales.
Blog: What is #Booktok? http://hub.me/aoWSj
YouTube video: https://youtu.be/4G09zgnZKoA
Timestamp show notes (click on timestamp to view segment on YouTube):
0:16 TikTok isn't just for kids and dance videos
0:54 What do people do on #booktok?
1:12 Why the publishing industry is paying attention to #booktok
4:02 #booktok backlist bump
4:38 How influencers could ruin #booktok
6:30 How does #booktok affect self publishing?
7:32 How to connect with Heidi

Self Publishing Your Poetry | Episode 229

Writing poetry is challenging. Selling it is even tougher. I discuss marketing your self published poetry.
Blog: Self Publishing Your Poetry http://hub.me/aoWcW
YouTube video: https://youtu.be/Z_83xCXz970
Timestamp show notes (click on timestamp to view segment on YouTube):
0:50 Why is selling poetry so hard?
3:06 Poetry and SEO
4:19 Rise of Instagram poets and Instapoetry
6:29 Using Instagram to expose your poetry writing weaknesses
8:07 Poetry marketing tips for Amazon
9:08 Other outlets for your poetry
10:09 My first poetry book (but maybe not my last?)
11:17 How to connect with Heidi

NFTs Explained for Self Publishing | Episode 228

NFTs (non-fungible tokens), which are bought and sold with blockchain technology, are getting a lot of hype and attention for monetization of creative work, including writing. I explain what NFTs are (and are not), and how they relate (or not) to self publishing.
Blog: NFTs Explained for Self Publishing http://hub.me/aoVul
YouTube video: https://youtu.be/dlBeoG6swNg
Timestamp show notes (click on timestamp to view segment on YouTube):
0:28 What NFTs are (and are not)
4:59 Why are creators are excited by NFTs
5:52 Legal challenges and issues with NFTs
8:16 NFTs and climate issues
11:37 NFTs and self publishing
14:34 How to connect with Heidi

What is Zestworld for Comic Creators? | Episode 227

Zestworld is a new monetization platform for comic creators and authors. It has additional features and benefits not offered on standard self publishing platforms such as KDP. I share what we know so far about it.
Blog: What is Zestworld? http://hub.me/aoUDt
YouTube video: https://youtu.be/w85OrVpkHwc
Timestamp show notes (click on timestamp to view segment on YouTube):
0:26 Zestworld is coming!
1:12 The Superman IP Saga
3:14 What's different about Zestworld?
6:55 What's the problem with these monetization platforms?
10:30 How to connect with Heidi