The Heidi Thorne Show

How to Do an Email List Cleanup | Episode 226

My author friend and YouTuber, @Barrett Laurie, asked how often you should do a clean up on your email subscriber list. Let’s talk about what an email list cleanup is, why you might want to do it, and how and when to do it.

YouTube video: https://youtu.be/-VFQbvZ32xA

Timestamp show notes (click timestamp to view segment on YouTube):

0:30 What is an email list cleaup (or scrubbing)?

0:42 Why should you cleanup your email list?

2:07 How to do an email list cleanup

4:42 When should you do an email list cleanup?

7:03 How I lost almost 90% of my email subscribers through email list cleanups

11:03 How to connect with Heidi

What to Do If Your Friend‘s Writing Stinks | Episode 225

Your best friend, or maybe a family member, has just completed a book manuscript. The person asks if you'd be willing to edit, proof or review it. Then you begin to read the "masterpiece" just created. All you can think is, "Oh dear God, this stinks!" Here's how to handle this awkward situation with the hope of preserving your relationship.

YouTube video: https://youtu.be/w5K1TPSB_WM

Blog: Editing and Proofreading Tips for Being Critical and Kind When Reviewing Friends' Writing http://hub.me/akzjg

Timestamp show notes (click on timestamp to view segment on YouTube):

0:14 The ask by friends and family author wannabes

1:03 What your author friends really want from you

2:45 What to do if you're stuck reviewing a real book manuscript stinker

4:50 Preventing bad feelings and bad book review requests

5:26 The SETUP for less UPSET when reviewing friends' work

8:18 How to connect with Heidi

Blog Posts to Share with Your New Author Friends:

How to Forecast Your Self Published Book Sales | Episode 224

I've estimated that 1% of your author platform, or fan base, actually buys your self published books. But how can you figure how many fans you actually have? This is a deep dive into social media, YouTube, and email marketing metrics that matter.

Blog: How to Forecast Your Self Published Book Sales http://hub.me/aoT6Y

YouTube video: https://youtu.be/3g5we8t7fXI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:20 Engagement metrics that matter

3:18 Email & blog subscribers

5:45 YouTube

8:42 Facebook Pages

9:45 Instagram

13:00 Twitter

13:45 LinkedIn

15:09 Podcast followers

16:04 Calculating your book sales forecast

17:02 How to connect with Heidi

Do You Really Need to Write a Book? | Episode 223

Is a book the best way to get your message or story to the world? Do you understand your motivations for wanting to write book? I offer some food for thought on whether writing and self publishing a book is really worthwhile.

Blog: Do You Really Need to Write and Self Publish a Book? http://hub.me/aoRM6

YouTube video: https://youtu.be/kQvOM1sC07Y

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 The post-book launch letdown

1:18 Your book won't make you famous

2:04 Your book won't make you money (or lots of money)

3:57 Is a book the best way to reach your target audience?

6:42 How to connect with Heidi

Book: Understanding Your Creativity: Discover the Internal and External Factors that Affect Your Creative Life (Amazon/Audible)

Podbean App

Play this podcast on Podbean App