The Heidi Thorne Show

Getting Your Self Published Book in Indie Bookstores (or Not) | Episode 222

Do you dream of seeing your self published book on the shelves of your local independent (indie) bookstore? I bust some myths about indie bookstores and self publishing, and I share what you need to know about the indie bookstore business.

YouTube video: https://youtu.be/LYF2I1e13ZI

Timestamp show notes (click on timestamp to view segment on YouTube):

0:59 Myth #1: Indie bookstores are interested in your indie author book

2:25 Myth #2: Indie bookstores will buy inventory of your self published book

5:58 Myth #3: You'll make more money selling your self published book through indie bookstores

7:33 Myth #4: Expanded distribution on KDP will make your book available in bookstores

9:00 Understanding the bookstore business landscape

10:04 What is Bookshop.org?

13:38 Why do you want your self published book in indie bookstores?

15:34 How to connect with Heidi

What is Owned Media?| Episode 221

Owning a media channel (e.g., email marketing, blog, podcast, etc.) gives you some control over your marketing efforts. But can you really own a channel? Is there really an advantage to owning a channel?

Blog: What is Owned Media? http://hub.me/alNZD

YouTube video: https://youtu.be/0mtp5MIUEss

Timestamp show notes (click timestamp to view segment on YouTube):

0:35 The problem of information overload

1:53 Owned versus non-owned media

2:44 What exactly is owned media?

5:15 Diversifying your marketing investment

7:34 Do incentives work to build your email list?

9:29 How to connect with Heidi 

How to Be a Podcast Guest | Episode 220

Being on a podcast can help you promote your book and your business. I share how to make a pitch to a show to become a podcast guest. As well, I share podcasting's dirty little secret which might change your mind doing this.

Blog: How to Be a Guest on a Podcast http://hub.me/akXwH

YouTube video: https://youtu.be/8w6ehoD_1QI

Timestamp show notes (click timestamp to view segment on YouTube):

0:00 Start

0:42 How to find the right show for podcast guest opportunities

4:28 What podcast hosts really want

6:39 How to approach podcasts with your guest proposal

11:12 How to be a good podcast guest

15:02 How to connect with Heidi

Bad Book or Bad Book Marketing? | Episode 219

Is your book bad? What is bad book marketing? How can you know whether your book or your marketing is bad? I discuss.

YouTube video: https://youtu.be/Bu3lvlmojZs

Timestamp show notes (click timestamp to view segment on YouTube):

1:01 What is a bad book?

3:01 What is bad book marketing?

5:12 Is it bad book marketing or a bad market?

6:15 How to connect with Heidi

Global Supply Chain Issues and Self Publishing | Episode 218

You’ve probably seen stories in the news about the post-pandemic global supply chain woes and how it might impact the availability of print books, especially during the holiday season. Here’s what you need to know about the current supply chain issues and what it means for self publishing.

Blog: What is a Supply Chain? http://hub.me/ag3Va

YouTube video: https://youtu.be/-6qORieOhfE

Timestamp show notes (click on timestamp to view segment on YouTube):

1:33 What is a supply chain?

1:40 What are supply chain concerns for publishing?

5:36 How do supply chain issues affect self publishing?

7:30 How to connect with Heidi

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