The Heidi Thorne Show

KDP Hardcover Printing Review | Episode 217

In 2021, Amazon’s Kindle Direct Publishing (KDP) self publishing platform introduced hardcover edition availability. But is it really valuable for self publishing? I share my experience with using KDP's hardcover printing.

Blog: KDP Hardcover Printing Review http://hub.me/aoNhM

YouTube video: https://youtu.be/bGfoI1HOxE8

Timestamp show notes (click timestamp to view segment on YouTube):

0:16 Hardcover printing is now available on KDP

0:49 Reformatting for hardcover editions

2:49 Hardcover finish and construction

4:18 Hardcover interior paper choices

4:38 Do higher priced hardcover editions mean more sales and royalties?

6:55 Are KDP hardcover editions worth doing?

8:26 How to connect with Heidi

What is Earned Media for Authors? | Episode 216

Self published authors often want to get on popular news and talk shows to promote their books since they see the big authors doing this. Well, that's just not usually possible. So I discuss other, more realistic, earned media PR opportunities for self publishing.

Blog: What is Earned Media? http://hub.me/alDk5

YouTube video: https://youtu.be/d3NKRxARIKA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:48 What is earned media?

2:08 Is earned media the same as social media?

3:20 Is earned media free?

5:13 How to earn realistic media coverage

8:15 How to connect with Heidi

 

My Cheap Amazon Advertising Strategy for Books | Episode 215

Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money.

Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books http://hub.me/am716

YouTube video: https://youtu.be/LzINVQA46Fc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Author frustrations with Amazon ads for books

1:47 Amazon Marketing Services (AMDS) black box

4:25 Unrealistic author expectations for Amazon advertising

5:51 What are typical sales conversion rates for Amazon ads?

7:07 How to determine Amazon ad bids for books (with formulas)

12:45 Why you need to keep your Amazon ad bids low

14:47 Should you up your ad spend for book launch?

15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale)

16:46 Sharing my ACoS results 19:13 One more ad metric to watch

20:41 Non-ad bid reasons your ads may not be working

23:48 Why Amazon ads for books don't work as well as they used to

24:53 Suggested resources

25:19 How to connect with Heidi

Book (on Amazon): Self Publishing to Make Money: What You Need to Know https://www.amazon.com/gp/product/B07NXW57RW

Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Do You Have What It Takes to Self Publish? Take the Quiz | Episode 214

By taking this quiz, you'll discover what it really takes to self publish.

Blog: Do You Have What It Takes to Self Publish? Take the Quiz http://hub.me/anQIn

YouTube video: https://youtu.be/30UzeZ2IvNo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 Writing is the easiest part of self publishing

0:26 Take the self publishing readiness quiz

2:10 Discussion of each self publishing question and issues

12:39 Suggested resources

13:17 How to connect with Heidi 

Udemy course, How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

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