Will boosting your ad bids or spend on Amazon result in more sales of your self published books? Or will winning the ad bid game just waste your money? I discuss my cheap advertising strategy for authors who self publish on Amazon's Kindle Direct Publishing. I'll also share formulas for figuring your maximum ad bid to help avoid losing money.
Blog (with formulas): Amazon Marketing Services Advertising for Self-Published Books http://hub.me/am716
YouTube video: https://youtu.be/LzINVQA46Fc
Timestamp show notes (click on timestamp to view segment on YouTube):
0:15 Author frustrations with Amazon ads for books
1:47 Amazon Marketing Services (AMDS) black box
4:25 Unrealistic author expectations for Amazon advertising
5:51 What are typical sales conversion rates for Amazon ads?
7:07 How to determine Amazon ad bids for books (with formulas)
12:45 Why you need to keep your Amazon ad bids low
14:47 Should you up your ad spend for book launch?
15:56 How do you know if your ads are effective? (Discussion of ACoS: Average Cost of Sale)
16:46 Sharing my ACoS results 19:13 One more ad metric to watch
20:41 Non-ad bid reasons your ads may not be working
23:48 Why Amazon ads for books don't work as well as they used to
24:53 Suggested resources
25:19 How to connect with Heidi
Book (on Amazon): Self Publishing to Make Money: What You Need to Know https://www.amazon.com/gp/product/B07NXW57RW
Udemy course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE