Do Amazon Sponsored Brand Ads Work for Authors? | Episode 195

In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads.

Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned http://hub.me/alEwV

YouTube video: https://youtu.be/I_qPwtz2zYw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:36 What are Sponsored Brand ads on Amazon?

2:06 My experience using Sponsored Brand ads for books

4:38 How and why AMS sponsored ads have changed

6:28 Should authors still use AMS ads?

7:03 How to connect with Heidi

Should You Rewrite Your Self Published Fiction Book? | Episode 194

Let’s explore why authors may feel compelled to rewrite self-published fiction works and whether it’s advisable to do so.

Blog: Should You Rewrite Your Self-Published Fiction Book? http://hub.me/aop6F

YouTube video: https://youtu.be/FwxuecRyqDc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:37 Why do authors feel compelled to rewrite their fiction books?

1:34 Perfecting the past

2:56 Genre trends

4:04 Cultural and societal trends

5:21 Historical novel issues

7:10 Fiction rewriting approaches

8:40 How to connect with Heidi To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 194.

Self Publishing Craft Books: What You Need to Know | Episode 193

I'm amazed at the creativity of so many crafters, needleworkers, and artists. Some of these talented individuals have taken to offering their how-to information to others, sometimes for money, sometimes for free on social media. If you're one of these crafters interested in sharing and selling your project ideas, and you want to do a self published craft book, there's a lot you need to consider. I discuss.

Blog: The Challenges of Self Publishing a Craft Book http://hub.me/alnxA

YouTube video: https://youtu.be/urS7VWGUTFo

Timestamp show notes (click timestamp to view segment on YouTube):

0:51 Instructions for instructions

2:20 Using pictures in craft books

4:11 Use black & white or color images in craft books?

7:10 What about craft eBooks?

9:09 A BIG no-no for craft books

10:37 More legal issues with craft books

11:58 Challenges of craft books for kids

12:55 Amazon or Etsy for selling your craft books?

14:32 Heidi's new eBay profile (thornecomm) for crafting books

15:15 How to connect with Heidi

Heidi's eBay link: https://www.ebay.com/usr/thornecomm

Is Book Advertising Different for Fiction and Nonfiction? | Episode 192

One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences.

Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF

YouTube video: https://youtu.be/eXdXW8vYHDM

Timestamp show notes (click timestamp to view segment on YouTube):​

0:39 Who is your ideal reader?

1:25 Advertising channels for self published books

3:38 Non-ad promotional posts on social media

4:48 The biggest difference in fiction and nonfiction advertising

5:56 How to connect with Heidi

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