In 2020, Amazon Marketing Services (AMS) introduced a new Sponsored Brand advertising product. Does it work for self published authors? I discuss my experience and experiments with Amazon Sponsored Brand ads.
Blog: Using Amazon Marketing Services to Advertise Your Kindle eBooks: What I've Learned http://hub.me/alEwV
YouTube video: https://youtu.be/I_qPwtz2zYw
Timestamp show notes (click on timestamp to view segment on YouTube):
0:36 What are Sponsored Brand ads on Amazon?
2:06 My experience using Sponsored Brand ads for books
4:38 How and why AMS sponsored ads have changed
6:28 Should authors still use AMS ads?
7:03 How to connect with Heidi
Let’s explore why authors may feel compelled to rewrite self-published fiction works and whether it’s advisable to do so.
Blog: Should You Rewrite Your Self-Published Fiction Book? http://hub.me/aop6F
YouTube video: https://youtu.be/FwxuecRyqDc
Timestamp show notes (click on timestamp to view segment on YouTube):
0:37 Why do authors feel compelled to rewrite their fiction books?
1:34 Perfecting the past
2:56 Genre trends
4:04 Cultural and societal trends
5:21 Historical novel issues
7:10 Fiction rewriting approaches
8:40 How to connect with Heidi To listen to the audio podcast of The Heidi Thorne Show, visit https://heidithorne.podbean.com OR subscribe on Apple Podcasts, Spotify, Pandora, Google Podcasts, Stitcher, Amazon Music, or Amazon TuneIn Radio. This is Episode 194.
I'm amazed at the creativity of so many crafters, needleworkers, and artists. Some of these talented individuals have taken to offering their how-to information to others, sometimes for money, sometimes for free on social media. If you're one of these crafters interested in sharing and selling your project ideas, and you want to do a self published craft book, there's a lot you need to consider. I discuss.
Blog: The Challenges of Self Publishing a Craft Book http://hub.me/alnxA
YouTube video: https://youtu.be/urS7VWGUTFo
Timestamp show notes (click timestamp to view segment on YouTube):
0:51 Instructions for instructions
2:20 Using pictures in craft books
4:11 Use black & white or color images in craft books?
7:10 What about craft eBooks?
9:09 A BIG no-no for craft books
10:37 More legal issues with craft books
11:58 Challenges of craft books for kids
12:55 Amazon or Etsy for selling your craft books?
14:32 Heidi's new eBay profile (thornecomm) for crafting books
15:15 How to connect with Heidi
Heidi's eBay link: https://www.ebay.com/usr/thornecomm
One of my author friends asked if book advertising was different for fiction and nonfiction. The answer is yes and no. I explain the similarities and differences.
Blog: Is Book Advertising Different for Fiction and Nonfiction? http://hub.me/aongF
YouTube video: https://youtu.be/eXdXW8vYHDM
Timestamp show notes (click timestamp to view segment on YouTube):
0:39 Who is your ideal reader?
1:25 Advertising channels for self published books
3:38 Non-ad promotional posts on social media
4:48 The biggest difference in fiction and nonfiction advertising
5:56 How to connect with Heidi
