The Heidi Thorne Show

Types of Book Binding | Episode 187

Hardcover, perfect bound paperback, saddle stitched, or spiral bound? Which one is right for your self published books? I share the construction details, pros and cons of these book binding types, so you can decide.

Blog: Types of Book Binding http://hub.me/aj8lw

YouTube video: https://youtu.be/vXLv_UISHKA

Timestamp show notes (click timestamp to view segment on YouTube):

0:17 Book binding examples

0:35 Hardcover books

4:22 Perfect bound trade paperback books

7:51 Saddle stitched books

9:43 Spiral bound books

13:05 How to connect with Heidi

Should You Promote the Book or the Author More? | Episode 186

The mere mention of a new book by a celebrity author can send fans running to get a copy. Self published authors don't usually have that pull. But does that mean you should just promote your book as an entity separate from you? I discuss promoting the author and the book.

Blog: Book Marketing Ideas: Should You Promote the Book or the Author More? http://hub.me/agzDH

YouTube video: https://youtu.be/e8Z-BFoXSVs

Timestamp show notes (click timestamp to view segment on YouTube):

0:15 What celebrity authors have that you don't

1:14 Promoting the author

2:21 Promoting the book

3:20 You need to promote the author AND the book

3:31 The 3 Fs of Business Competitive Advantage

6:14 How to connect with Heidi

Book: Business Competitive Advantage by Heidi Thorne (Amazon) https://www.amazon.com/gp/product/B007SY5BB4

 

Why I Quit Coaching Authors | Episode 185

It’s easy to get sucked into a coaching scenario when one of your author friends or followers asks for some “help” with their books. This can be the trigger that lures authors into “I could get paid for this” coaching mode. Don’t take the bait unless you’re ready for what’s ahead. I explain.

Blog: Why I Quit Coaching Authors http://hub.me/aohdQ

YouTube video: https://youtu.be/ojPALkTtowE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Sharing your writing journey is a generous act

1:06 How authors get sucked into coaching

1:43 How I got into author coaching

3:26 When author coaching becomes a nightmare

5:36 Why I quit author coaching

7:02 How can you help other authors without coaching them?

7:39 How to connect with Heidi

Heidi's Udemy Courses on self publishing:

* How to Sell Your Self Published Book on Amazon

* How to Self Publish an Audio Book

* How to Self Publish a Nonfiction Kindle eBook Like a Pro

 

Getting Media Coverage for Self Published Books | Episode 184

Getting mass media coverage for self published books is really, really tough. As a former trade newspaper editor for 15 years, I share why that is, and provide tips for making points with media.

Blog: How to Get Media Coverage for Self Published Authors and Books http://hub.me/aofEW

YouTube video: https://youtu.be/i5L6QdbMIqM

Timestamp show notes (click timestamp to view segment on YouTube):

0:14 The challenge of getting media coverage for self publishing

0:39 Why editors don't want your press release

2:52 Why reporters and editors aren't interested in doing stories on you and your book

4:20 Do paid newswire services help get media coverage?

5:51 Why you should write your press release in the 3rd person

6:17 Does having media connections help get coverage?

7:36 Pitch a story, NOT your story

8:20 Social media is media you control

8:41 Don't be yesterday's news

9:13 How to connect with Heidi

Why Your Self Published Nonfiction Book May Not Help People | Episode 183

If your goal is to get your message into the hands, hearts, and minds of lots of people you want to influence, just self publishing a book might not be the best way to accomplish that. I explain why.

Blog: Why Your Self Published Book May Not Help People http://hub.me/aoejP

YouTube video: https://youtu.be/XyBJ9Db_3SM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:15 The "I want to get my book to lots of readers" complaint

1:43 Why a book?

2:30 Author role model for helping people, therapist Sarah Dosanjh*

3:02 Important caution for authors who post an audiobook on YouTube

3:51 The memoir mindset problem

5:04 Helping people takes marketing... lots of it

7:00 How to connect with Heidi

* Link to Sarah Dosanjh's FREE audiobook on YouTube, "I Can't Stop Eating," https://youtu.be/Qr5qmQxiutw 

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