For self published authors who are interested in doing branded merchandise (or “branded merch”) for their books, there are very economical and efficient ways to do that with print on demand these days. But it still may not be worth the doing.
In this episode, I share some of my thoughts on branded merch based on my experience in the imprinted products industry. I was a promotional products (or “swag”) distributor for 17 years, and I'm the author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business (available on Amazon and Audible).
Blog: Selling Branded Merchandise: What Self Published Authors Need to Know http://hub.me/ao1rl
Book (Amazon/Audible): SWAG: How to Choose and Use Promotional Products for Marketing Your Business https://www.amazon.com/gp/product/B00J1RP5H6
Featured site in podcast (not sponsored or paid link or endorsement):
- Printful https://www.printful.com/
YouTube video: https://youtu.be/jcxV7_Z3cZY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:20 Why I'm talking about branded merch
1:16 What's the difference between branded merch and swag?
2:05 Branded merchandise is not your brand
3:02 Does it make sense for self published authors to offer branded merch?
5:36 Print on demand branded merchandise options
7:27 What types of items should you offer?
8:32 What should you print on your branded merch?
10:21 Cautions to avoid violating copyrights with branded merch
12:59 No DIY or arts & crafts branded merch!
14:04 Your branded merch needs to make a profit
15:31 How to connect with Heidi