The Heidi Thorne Show

Branded Merch for Self Published Authors: What You Need to Know | Episode 174

For self published authors who are interested in doing branded merchandise (or “branded merch”) for their books, there are very economical and efficient ways to do that with print on demand these days. But it still may not be worth the doing.

In this episode, I share some of my thoughts on branded merch based on my experience in the imprinted products industry. I was a promotional products (or “swag”) distributor for 17 years, and I'm the author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business (available on Amazon and Audible).

Blog: Selling Branded Merchandise: What Self Published Authors Need to Know http://hub.me/ao1rl

Book (Amazon/Audible): SWAG: How to Choose and Use Promotional Products for Marketing Your Business https://www.amazon.com/gp/product/B00J1RP5H6

Featured site in podcast (not sponsored or paid link or endorsement):

YouTube video: https://youtu.be/jcxV7_Z3cZY

Timestamp show notes (click on timestamp to view segment on YouTube):

0:20 Why I'm talking about branded merch

1:16 What's the difference between branded merch and swag?

2:05 Branded merchandise is not your brand

3:02 Does it make sense for self published authors to offer branded merch?

5:36 Print on demand branded merchandise options

7:27 What types of items should you offer?

8:32 What should you print on your branded merch?

10:21 Cautions to avoid violating copyrights with branded merch

12:59 No DIY or arts & crafts branded merch!

14:04 Your branded merch needs to make a profit

15:31 How to connect with Heidi

 

Are You a Self Published Author or Authorpreneur? | Episode 173

Authorpreneurs (the combination of an author and entrepreneur) are a completely different breed of self published author. I explain the differences between them so you can figure out which one you are.

Blog: Are You a Self Published Author or Authorpreneur? http://hub.me/ao08q

YouTube: https://youtu.be/5d5lu3F-zds

Timestamp show notes (click on timestamp to view segment on YouTube):

0:18 Crazy income and advertising stats for authorpreneurs

3:05 Author versus authorpreneur

6:16 Key differences between self published authors and authopreneurs

9:34 Advertising risks of being an authorpreneur

13:19 Why authorpreneurs have to keep advertising all the time

14:03 How self published authors waste money on advertising

15:16 The Author versus Authorpreneur Quiz

15:21 You might be an author if...

15:45 You might be an authorpreneur if...

16:32 How to connect with Heidi

 

Do You Have Closet Readers for Your Books? | The Heidi Thorne Show | Episode 172

Do your readers feel they need to read your books in private? Some markets are more prone to this behavior, such as romance which we normally associate with women readers. But men can like it, too, and may be closet readers.

For self published authors, closet reading audiences present a huge marketing challenge. I discuss the closet reading situation and offer some insight on how to reach these hidden readers.

Blog: Book Marketing Challenge: Closet Readers http://hub.me/anZ9r

YouTube video: https://youtu.be/bFBBWOXSspo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:17 Who are closet readers?

1:16 My closet reading confession

2:46 The reader isn't the problem!

4:51 Kindle closet readers

5:11 Marketing challenges and tips for reaching closet readers

8:11 How to connect with Heidi

Book Printing FAQ for Self Publishing | Episode 171

Almost anything is possible when it comes to book printing if money is no object. If you don’t have lots of cash, and you want to have a profitable book, then you need to consider your book printing options carefully.

I’ve collected and will provide insight on some frequently asked questions and comments about book printing for self publishing.

Blog: Book Printing FAQ for Self Publishing http://hub.me/anXXo

YouTube video: https://youtu.be/RBHKgz9ByGE

Timestamp show notes (click on timestamp to view segment on YouTube):

0:22 Why I feel qualified to talk about book printing

1:37 Print on demand versus book printing

3:53 How many books should you print?

5:00 Does anyone know a cheap overseas book printer?

8:54 My print on demand books look "horrible!"

10:20 Your mantra for self publishing your book profitably

11:12 Photos in my print on demand book look blurry!

15:37 What book size should I use?

17:13 Color printing for print on demand books

18:10 Hard cover print on demand books

20:49 How to connect with Heidi

Should You Offer Signed Copies of Your Self Published Book? | Episode 170

Getting a signed book by an author before she or he became famous, is a rare treasure. This is why self published authors are often so anxious to offer signed copies of their books. That could happen. But is it likely for most self published authors? Sadly, no. I explain why offering signed copies for sale, creates a logistical mess for self published authors.

Blog: Should You Offer Signed Copies of Your Self Published Book? http://hub.me/anVDe

YouTube Video: https://youtu.be/5AMW6C3jYvk

Timestamp show notes (click timestamp to view segment on YouTube):

0:10 Why self published authors want to offer signed copies, but shouldn't

1:52 How Amazon and KDP make it difficult to offer signed copies

3:06 How much should you charge for a signed book copy?

3:32 Cost and logistical challenges for offering signed book copies

5:22 What about signed book plates?

7:22 Offering signed copies as rewards

7:59 What about signed eBooks?

8:23 How to connect with Heidi

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