The Heidi Thorne Show

What’s the Deal with Kindle Countdown Deals? | Episode 169

So you want to run a sale on your Kindle eBook. Great. But how do you do that? One way is with a Kindle Countdown Deal. I explain what these Deals are, and why you may, or may not, want to use them.

Blog: Kindle Free eBook and Countdown Deals: Are They Worth Doing?

YouTube video:

Timestamp show notes (click on the timestamp to watch the segment on YouTube):

0:43 What is a Kindle Countdown Deal?

2:25 Why I like Kindle Countdown Deals

3:05 What I don't like about Kindle Countdown Deals

3:45 When not to run your Kindle Countdown Deal

4:19 How to connect with Heidi

Did Amazon Put Your Book in the Wrong Category? | Episode 168

When you upload your book manuscript to KDP, you’ll be asked to choose two categories for your book. This is a very important decision because it signals to KDP where you think your book should appear on Amazon. But those aren't the only categories in which your book will appear. And what if Amazon places your book where you think it doesn't belong?

In this episode, I explain how categories work for books on Amazon that are self publishing on Kindle Direct Publishing (KDP), and what you can and cannot do about it.

Blog: Choosing Categories for Your Self Published Book on Amazon

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Did Amazon put this author's book in the wrong category?

0:43 How you choose categories for your self published book on KDP

1:07 What are BISAC categories?

1:42 What are browsing categories on Amazon?

3:28 How to find out where your book places in categories

5:14 Can you change your book's categories?

7:20 Sales rank issue that freaks out self published authors

8:24 Why you need to stop obsessing over categories and sales rank on Amazon

10:05 How to connect with Heidi


Using Stories Features on Social Media | Episode 167

What is all the Stories mania about? Now almost all major social media networks--including Instagram, Facebook, LinkedIn, and YouTube--have some sort of Stories feature that allows users to post photos or videos that disappear after a while. How did this feature come about? What are some of the pros and cons of using it? Find out in this episode.

Blog: Using Stories Features on Social Media: What You Need to Know

Follow my stories on Instagram at @heidithorne

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What are Stories on social media?

0:28 The history of Stories

2:54 Why are Stories features so popular?

4:55 Challenges of using Stories

7:43 Stories-like features and networks that are not Stories (Instagram Reels, TikTok)

8:52 Best practices for using Stories


Traditional Publishing versus Self Publishing | Episode 166

It might surprise you to learn that for some authors, I don't recommend self publishing. I explain why, and explain the differences between traditional publishing, self publishing, and hybrid publishing.

Blog: Self Publishing vs Traditional Publishing Which One is Right for YOU

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is traditional publishing?

5:46 What is self publishinng?

8:01 What is hybrid publishing?

9:54 Why I encourage some authors to got with traditional publishing over self publishing

11:56 When should you make a decision about what publishing path to take?


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