The Heidi Thorne Show

What to Do on Book Launch Day? | Episode 165

What do you do on book launch day? Is it a regular day? Do you have some sort of party or an event? Well, I'll be honest. I've never had a book launch party or event. However, for some people it's a big deal. And especially if it's your first book, it's worth celebrating. So I'm not dissing a book launch day celebration. I just think you have to keep it in perspective. So let's talk about what to do on book launch day.

Blog Articles & Resources:

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 What should happen on book launch day?

1:29 Doing a live in-person book launch event

3:03 The most awkward book launch event ever

7:31 Virtual book launches and book tours

9:36 Video book trailers

10:01 Non-book things to do on book launch day

10:47 What your book launch day really is

Are You Self Publishing Too Many Books? | Episode 164

Some authors just keep writing, writing, writing and publishing, publishing, publishing... and are getting nowhere. If this describes you, you may be self publishing too many books. I explain why that's a problem and what to do about it.

Blog: Are You Self Publishing Too Many Books?

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Why authors self publish too much

2:09 How do you kick the habit of self publishing too many books?

4:47 Advertising on Amazon won't build your fan base

Using Pen Names for Self Publishing: What You Need to Know | Episode 163

Pen names, or pseudonyms, can be a great way to create an author brand and persona, and keep your work in multiple genres separate. But using a pen name has both rewards and risks. I discuss what you need to know.

Blog: Should You Use a Pen Name for Your Self Published Books?

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:49 When using a pen name is a good idea

1:43 Your real identity could get revealed

3:35 Copyrights and pen names

4:27 Setting up author pages for pen names on Amazon

5:37 Too many pen names equals too much marketing

7:14 Are you covering up a secret life?

8:16 Diversity and inclusion issues with pen names

Self Publishing Coaching Buying Tips | Episode 162

Often self publishing success coaching programs showcase the success the presenter or outstanding customers have attained. But just as I expect, these programs and strategies have some serious flaws, primary of which is the "If it worked for me, it'll work for you" fallacy.

In this episode, I share what to look out for when buying self publishing coaching or any coaching programs.

YouTube video:

0:10 Why self publishing coaching programs are heartbreaking for me

0:52 The world's greatest self publishing success program... for free

1:41 The "If it worked for me, it'll work for you" fallacy

1:53 The craziest self publishing & coaching claims I've heard

8:14 Do money back guarantees guarantee success?

9:43 5 questions to ask when buying self publishing success coaching

Blog: Online Business Coaching Programs: What You Know Before You Buy

Udemy Courses:

How to Self Publish an Audio Book

How to Sell Your Self Published Book on Amazon

How to Self Publish a Nonfiction Kindle eBook Like a Pro

Using Public Speaking to Get Sales


Podbean App

Play this podcast on Podbean App