What is a Reader Magnet for Book Marketing? | Episode 161

Reader magnets are usually freebie eBooks that self published authors give away in exchange for collecting a reader’s email address. In years past, it was common for self published authors to give away a free chapter of their books to encourage email opt ins, and ultimately a sale of the full book. Or an author would give away an entire shorter book to lure readers to purchase additional books or future editions of a book series. But do they really work to build fans and book sales?

Blog: What is a Reader Magnet for Book Marketing? http://hub.me/anNF0

YouTube video: https://youtu.be/6pnMiwJctU4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:39 What is a reader magnet?

1:17 Benefit of reader magnets

1:42 Downsides of using reader magnets

3:29 Services that help with reader magnet programs

5:33 Driving web traffic to your reader magnet is tough

9:07 How email trends impact reader magnet marketing

Challenges of Self Publishing Children’s Books | Episode 160

Children's books seem so simple, right? But don't let that fool you! Children's books are a huge challenge, especially for self published authors. I share what you need to know about taking on this daunting type of project.

Blog: Writing a Children's Book Challenges http://hub.me/akUhN

YouTube video: https://youtu.be/uhpMy5z-nTY

Timestamp show notes (click on a timestamp to view segment on YouTube):

0:10 Doing a children's book is tougher than it looks

1:01 The issue of age appropriateness for kids' books

2:16 Grade reading level and readability testing

3:29 A children's book is not always a picture book

4:23 Children's book illustration issues

6:07 Content maturity issues for kids books

6:56 Marketing issues for children's books

7:36 Hire a children's book editor

8:53 Is traditional publishing a better choice?

What If Another Book Has the Same Title as Yours? | Episode 159

A self published author was concerned to discover that a new book with a very similar title was appearing before hers in search on Amazon. She feared that this other book would take away her visibility on Amazon and Google, even though hers was published much earlier. Were her fears justified?

Blog: What If Another Book Has the Same Title as Yours? http://hub.me/anLe7

YouTube video: https://youtu.be/586ZiPg2j7M

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Are authors' fears of other books with similar titles to theirs justified?

1:03 Books with the same title may not be the same

2:22 In US, titles are not copyrightable, but may be trademarked

4:02 Why I'm not concerned about similar titles on Amazon or Google

6:27 Readers want you and your book, not any book with the same title

How to Self Publish a Cookbook: What You Need to Know | Episode 158

Are you a great cook or chef who wants to self publish a cookbook? Then this episode is for you! I discuss all the issues you'll need to address for your self published cookbook project.

YouTube video: https://youtu.be/yqeKzA5HlgI

Timestamp show notes (click on timestamp to view that segment on YouTube):

0:32 First step in writing your self published cookbook

1:44 Photo issues for self published cookbooks

2:46 Color or black & white printing?

4:12 Paperback or hardcover cookbook?

6:20 Kindle eBook cookbooks?

7:18 Copyright issues with cookbooks

9:19 Allergen, health and nutrition info?

9:56 Using brand name ingredients?

Blog:

 

Self Publishing a Co-Authored Book: What You Need to Know | Episode 157

Collaborating on a book can be a fun and fulfilling project between family, friends, or colleagues. But co-authored books add several issues to all the challenges of individual self publishing. I explain.

Blog: Self Publishing a Co-Authored Book: What You Need to Know http://hub.me/anKqg

YouTube video: https://youtu.be/cVM0--d0ctM

Timestamp show notes (click timestamp to view segment on YouTube):

0:32 What is a co-authored book?

3:12 Why self published co-authored books are messy

6:20 Real-life example of a co-authored book project gone wrong

 

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