The Heidi Thorne Show

How to Make Money Podcasting (Maybe) | Episode 148

Podcasting is the hot new content format. But is anyone making money at it? How can you make money from your podcast? I share the real deal when it comes to podcast monetization.

Blog: How to Make Money Podcasting: What are Your Possibilities?

YouTube video:

Timestamp show notes (click timestamp to view segment on YouTube):

0:11 Podcasts are growing

0:46 Podcast advertising

1:21 Dynamic ad insertion for podcasts

2:48 Podcast sponsorships

3:55 Why podcasts aren't that attractive for advertisers

6:15 Paid podcast subscriptions

6:29 Apple, Spotify, etc. don't pay podcasters

8:22 Selling your other products and services on podcasts

10:38 Why podcasts may not sell lots of books

12:40 The podcast marketing double whammy

13:15 Why you should do a podcast


Rant: Why an Amazon 4-Star Rating is Good | Episode 147

Authors often fret about getting 4-star reviews on Amazon for their books. Prompted by an exchange on social media, I rant on the Amazon ratings system.

Blog: Why a 4-Star Review on Amazon Isn't Bad

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 The social media exchange that inspired this rant

2:11 Myth: Anything less than a 5-star review is bad

2:27 Why Amazon named their stores 4-Star Stores

4:12 Why hoping for all 5-star reviews is unprofitable and ego-driven

5:15 Ratings and reviews are feedback, not rewards

6:34 Very few buyers actually rate and review Amazon purchases

7:35 Why 5-star reviews don't mean high quality

9:12 Why customers may view all 5-star reviews as suspicious

11:01 Some buyers are always negative

11:56 No one knows how Amazon's algorithm works

13:49 Competition is fierce on Amazon

14:37 You have no control over customer reviews and ratings

15:11 Do low ratings and reviews on Amazon really cause low sales?

16:14 Factors you can control that impact your book sales



Self Publishing Custom Card Decks: What You Need to Know | Episode 146

Self publishing custom card decks sounds like such a cool idea for educational, inspirational, or motivational material. But they are one of the most difficult and expensive printing and publishing projects ever! I explain the things you need to watch if you're considering doing a custom deck.

Link to Full YouTube Video and Time-Stamped Show Notes (click time-stamp to jump right to that point in video):

Full YouTube video:

0:11 One the most asked questions on my blog

1:33 What's involved with creating a custom card deck

2:24 How to find a custom card deck printer

4:10 Card deck customization issues

6:36 Custom card deck packaging

9:05 Custom card deck sales and distribution

10:15 ISBN numbers for custom card decks

11:48 Why I would (or wouldn't) do a card deck

12:38 How to connect with Heidi

Blog: Self-Publishing a Custom-Printed Deck of Cards

Influencer Marketing for Self Publishing: Yes or No? | Episode 145

Influencer marketing is one of the hot marketing trends. But does it work for self publishing? I discuss what you need to consider before you dive into using this channel for your books.

YouTube video and Time-Stamped Show Notes (click on time stamp to go right to that section):

Full YouTube video:

0:21 Why I'm talking about influencer marketing now

1:29 Problems with influencer marketing

3:22 Influencer marketing platforms

4:44 Pay for performance vs. pay to post

6:44 Why influencer marketing doesn't work well for books

8:24 Who are the best influencers for self publishing?

9:32 How to connect with me

Blog: Should Influencer Marketing Be Used for Self Published Books?

Crowdfunding a Self Published Book Interview with Lauren Darnell | Episode 144

I interviewed author, Lauren Darnell (@tryhardwriter on Instagram and TikTok), about her recent successful Kickstarter campaign for self publishing her children's picture book, The Day It Rained Iguanas. If you've been thinking about doing this for your next book, watch this before you launch!

YouTube Video:

Timestamped show notes for YouTube (click timestamp to view segment):

0:20 Welcoming author Lauren Darnell to the show

1:36 Lauren Darnell's writing and publishing experience

2:35 Lauren's crowdfunding campaign and why she choose to self publish that way

2:57 Challenges of writing children's picture books

4:51 Why Lauren chose self publishing and Kickstarter

7:27 Tips for crowdfunding with Kickstarter

11:53 Evaluating your author platform and fan base

13:41 Planning a timeline for Kickstarter

17:12 Handling Kickstarter campaign logistics, taxes, shipping, etc.

22:16 Challenges of working with educational and children's markets

26:00 Lessons Lauren learned from the campaign

26:35 How did the coronavirus pandemic impact campaign launch?

30:07 How to reach Lauren Darnell

Want to know more about Lauren and her books?
* Facebook
* Instagram
* TikTok (@tryhardwriter)

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