Though most readers read both fiction and nonfiction, each genre is a very different reading experience. So does each genre discover books differently, too? Find out in today's episode which continues discussion on the Book Discovery Survey 2020.
YouTube video: https://youtu.be/akoCfTWWSKI
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 Revisiting results of the 2020 Book Discovery Survey
0:39 What readers participated in the Survey?
1:26 Most often used sources for discovering books to read
2:27 Most occasionally used sources for discovering books to read
2:25 Never used sources for discovering books to read
3:48 Using social media to reach fiction and nonfiction readers
Did you miss the overall results of the Book Discovery Survey? Listen or watch now!
The results of the 2020 Book Discovery Survey are in! Find out how real book readers really discover books (like yours) to read. You might be surprised.
YouTube video: https://youtu.be/h0FQqzjqxZU
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 Thanks for supporting the 2020 Book Discovery Survey
0:32 About the 2020 Book Discovery Survey
2:06 The Survey questions
3:47 Most often-used sources to discover books to read
8:03 Most occasionally-used sources to discover books to read
9:47 Never-used sources to discover books to read
11:52 Summary of survey research
We all know of book titles that have almost become household names such as "Rich Dad, Poor Dad," and "The E-Myth." But is that really effective for book marketing? I discuss the value and challenges of branded titles for self published nonfiction books, and why descriptive titles might work better.
YouTube video: https://youtu.be/e1y152Kcjb4
Timestamp show notes (click on timestamp to view segment on YouTube):
0:12 What is this book about?
1:28 Why titles are a big issue for nonfiction
2:24 Successful branded nonfiction titles
3:12 Why branded titles are challenging
4:02 My personal experience using branded titles
Blog: How to Choose a Good Book Title When Self Publishing Nonfiction http://hub.me/al4po
I've loved using Amazon Marketing Services (AMS) ads on Amazon for my self published books, but maybe not so much now. I explain what's happening with the AMS advertising platform now and how it impacts your campaigns for promoting your self published books.
YouTube video: https://youtu.be/eNYwxkh-FHw
Timestamp show notes (click on timestamp to view segment on YouTube):
0:56 Amazon ads for books used to be good
1:23 How Amazon (AMS) advertising changed
4:43 Don't increase ad spend and lose money!
7:10 Why Amazon ads are still good
8:12 2 types of advertising and when to use each one
Blog:
- Using Amazon Marketing Services for Advertising Kindle eBooks: What I've Learned http://hub.me/alEwV
- Amazon Marketing Services Advertising for Kindle eBooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716
Udemy Course: How to Sell Your Self Published Book on Amazon https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE
