The Heidi Thorne Show

How Can Self Published Authors Deal with Challenges Due to the COVID 19 Coronavirus Outbreak? | Episode 135

The COVID 19 coronavirus pandemic is affecting everyone and everything for even self published authors. I share some observations and news, along with tips for adjusting your self publishing efforts during this time.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:16 Amazon shipping delays due to COVID19

3:20 Book launch challenges during pandemic

5:02 Should you wait to publish until pandemic is over?

5:47 Pivoting and going virtual

7:14 How pandemic could impact your creativity and productivity

9:32 Why your fans may ignore you during the pandemic

Blog: Instagram Live and Facebook Live: What You Need to Know Before You Hit the Go Live Button

Udemy Course, How to Self Publish an Audio Book

Book: Understanding Your Creativity (on Amazon, Audible)


Rant: Why Libraries Aren’t Good for Self Published Books | Episode 134

Libraries are a valuable community service. But that doesn't mean they're a great venue for your self publishing efforts. I rant on why that is.

YouTube video:

0:10 Am I anti-library?

1:32 You won't make a lot of sales to libraries

3:22 People go to libraries to borrow, not find books to buy

4:26 Authors get nostalgic about libraries

5:27 Challenges of selling books to libraries

7:18 Even donating your book to a library is challenging

Blog: Are Libraries Helpful for Self Published Book Promotion?


What’s Wrong with Book Prize Giveaways? | Episode 133

Giving away a signed copy of your book sounds like such a great promotional idea, right? Wrong! I explain why, and offer an alternative, in this episode.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:24 Free book giveaways sound like a great idea, but they're not

1:15 Problems with giveaways on recorded presentations

2:20 Data collection issues with giveaway entrants

3:41 Logistics issues with book giveaways

5:05 Giveaways attract freebie seekers

5:57 Giveaways don't attract good sales leads

6:49 Gifting your book to special people

Blog: Why You Might Not Want to Do a Book Giveaway Promotion for Your Self Published Book


Using Print On Demand Branded Merchandise for Books | Episode 132

Creating branded merchandise (also known as promotional products, branded merch, or swag) for your self published book could be a losing investment. I explain why and offer a print on demand alternative to consider.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Why authors shouldn't do branded merch for their books

2:41 New print on demand option for branded merchandise

5:18 Why your author fans don't want your swag

Blog: Book Promotions Using Swag: What You Need to Know



Should You Refresh or Repackage Your Book or Book Series? | Episode 131

Are your sales and royalties dropping because your book or series needs some repackaging, like a new book cover? I discuss how to decide if that's the reason for your sales slump.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Is a refresh or repackage of your book needed?

1:07 What is a refreshed or repackaged book?

2:17 How to make a book refresh decision?

5:09 Will a refreshed book make more sales?

6:32 Author mistake that a book refresh won't solve



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