This is a very special episode of the podcast! My fellow editor and author friend, Shayla Raquel, joined me for a conversation about author branding. She is the author of The Ten Commandments of Author Branding and the novel, The Suicide Tree. Links to Shayla's books and website--and her great resources!--is provided below.
Full YouTube video: https://youtu.be/PofTD3F--m4
Time-stamped show notes (click time-stamp to jump to that part of the video on YouTube):
0:10 Author Shayla Raquel joins the show
1:10 Shayla's book, The 10 Commandments of Author Branding
1:52 Shayla Raquel's writing, editing, and community service work
3:59 Does your book stink like rotten eggs?
7:42 Why Shayla loves constructive criticism
9:36 The First Commandment of Author Branding
14:02 Authors' privacy and social media concerns
22:48 Why Shayla no longer recommends book launch teams
28:13 How to connect with Shayla Raquel
Want to connect with Shayla?
Are sales for your self published book lagging? Is that just the natural falloff that happens with books? Or is it a sign that your book is no longer relevant and market-worthy? I explain how books can become irrelevant, and things you can do about it.
YouTube video: https://youtu.be/n1uxJAR8S5U
Timestamp show notes (click on timestamp to view segment on YouTube):
0:38 Is your book topic outdated?
1:39 Does fiction become irrelevant?
2:48 How do you know if your book is irrelevant?
4:21 Why a book series can become irrelevant
5:27 Is a book the best way to deliver content?
9:30 Taking advantage of hot publishing trends
Blog post: Has Your Self Published Book Become Irrelevant? http://hub.me/anjsg