Archive for January 2020

Your book idea isn't that original. There, I said it. But on the odd chance that your idea is "original," that doesn't mean your "unicorn" idea will make sales. Plus, you have the "no shoes" problem. I explain all of this in this episode.

YouTube video: https://youtu.be/NLcZu_652OY

Timestamp show notes (click on timestamp to view segment on YouTube):

0:10 Revisiting the topic of original book ideas

1:48 Don't confuse originality with being first to market

2:21 Why your book isn't original

4:11 Amazon test for your book's originality

4:36 Original doesn't mean valuable

5:40 The "no shoes" sales problem

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Think pricing your Kindle book at just 99 cents will make a lot of sales? I explain why it doesn't, and provide a tip for finding the right price for your Kindle book.

YouTube video: https://youtu.be/Qkz-faOtjPM

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 The 99-cent Kindle eBook myth

1:35 The 99-cent "try and buy" fallacy

3:50 99-cent price doesn't cover your costs

5:58 99-cent price doesn't increase book sales volume

7:20 How Kindle Unlimited impacts book pricing and sales

8:44 Using the KDP Pricing Support Tool

Blog: "Does Pricing Your Kindle Book at 99 Cents Boost Sales? http://hub.me/angEH

Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

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Kindle Unlimited and Kindle Owners' Lending Library are great programs for readers... but maybe not so much for authors. I discuss what these subscription and lending programs mean for your self published royalties.

YouTube video: https://youtu.be/C6ufXH1FY1U

Timestamp show notes (click on timestamp to view segment on YouTube):

0:33 What is Kindle Unlimited?

5:03 What is Kindle Owners Lending Library?

6:28 What is Amazon Prime Reading?

8:43 What is Kindle Lending Library?

10:30 Did I lose book sales with these programs? My results!

12:04 Why authors need to rethink subscription programs

Blog: KDP Select, Kindle Unlimited, and Kindle Lending Programs Explained http://hub.me/alEgQ

Udemy course, How to Sell Your Self Published Book on Amazonhttps://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

Get Apple Podcasts and The Heidi Thorne Show on your Alexa device! https://support.apple.com/en-us/HT210759

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Will your self published book sales grow in the coming year? I discuss the product life cycle of books and how it is different than that for regular products. I also discuss a mindset that keeps authors on an unproductive self publishing hamster wheel, and what to do instead.

YouTube video: https://youtu.be/7KB297gCvGE

Timestamp show notes (click timestamp to view segment on YouTube):

0:10 Normal product life cycles doesn't apply to books

1:11 The waterfall sales cycle for books

2:13 Why churning out new books doesn't build sales

5:32 Maintaining peak book sales is expensive

6:44 2 things you can do to expand book sales

Blog: Will Your Self Published Book Sales Grow Over Time?

Udemy course, "How to Sell Your Self Published Book on Amazon" https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

 

 

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