The Heidi Thorne Show
2020-01
Episodes
Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
Your book idea isn't that original. There, I said it. But on the odd chance that your idea is "original," that doesn't mean your "unicorn" idea will make sales. Plus, you have the "no shoes" problem. I explain all of this in this episode.
YouTube video: https://youtu.be/NLcZu_652OY
Timestamp show notes (click on timestamp to view segment on YouTube):
0:10 Revisiting the topic of original book ideas
1:48 Don't confuse originality with being first to market
2:21 Why your book isn't original
4:11 Amazon test for your book's originality
4:36 Original doesn't mean valuable
5:40 The "no shoes" sales problem
Tuesday Jan 21, 2020
Tuesday Jan 21, 2020
Think pricing your Kindle book at just 99 cents will make a lot of sales? I explain why it doesn't, and provide a tip for finding the right price for your Kindle book.
YouTube video: https://youtu.be/Qkz-faOtjPM
Timestamp show notes (click on timestamp to view segment on YouTube):
0:11 The 99-cent Kindle eBook myth
1:35 The 99-cent "try and buy" fallacy
3:50 99-cent price doesn't cover your costs
5:58 99-cent price doesn't increase book sales volume
7:20 How Kindle Unlimited impacts book pricing and sales
8:44 Using the KDP Pricing Support Tool
Blog: "Does Pricing Your Kindle Book at 99 Cents Boost Sales? http://hub.me/angEH
Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
Kindle Unlimited and Kindle Owners' Lending Library are great programs for readers... but maybe not so much for authors. I discuss what these subscription and lending programs mean for your self published royalties.
YouTube video: https://youtu.be/C6ufXH1FY1U
Timestamp show notes (click on timestamp to view segment on YouTube):
0:33 What is Kindle Unlimited?
5:03 What is Kindle Owners Lending Library?
6:28 What is Amazon Prime Reading?
8:43 What is Kindle Lending Library?
10:30 Did I lose book sales with these programs? My results!
12:04 Why authors need to rethink subscription programs
Blog: KDP Select, Kindle Unlimited, and Kindle Lending Programs Explained http://hub.me/alEgQ
Udemy course, How to Sell Your Self Published Book on Amazon: https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE
Get Apple Podcasts and The Heidi Thorne Show on your Alexa device! https://support.apple.com/en-us/HT210759
Tuesday Jan 07, 2020
Tuesday Jan 07, 2020
Will your self published book sales grow in the coming year? I discuss the product life cycle of books and how it is different than that for regular products. I also discuss a mindset that keeps authors on an unproductive self publishing hamster wheel, and what to do instead.
YouTube video: https://youtu.be/7KB297gCvGE
Timestamp show notes (click timestamp to view segment on YouTube):
0:10 Normal product life cycles doesn't apply to books
1:11 The waterfall sales cycle for books
2:13 Why churning out new books doesn't build sales
5:32 Maintaining peak book sales is expensive
6:44 2 things you can do to expand book sales
Blog: Will Your Self Published Book Sales Grow Over Time?
Udemy course, "How to Sell Your Self Published Book on Amazon" https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE