Archive for October 2019

Promoting sales of your self published books during the holidays sounds like a logical idea, right? Well, not always. I share what books might be holiday sales-worthy, the worst times to run your holiday book sales promotions and ads, and why you need to be careful with discounts.

YouTube video: https://youtu.be/QShpLm5e15k

Timestamp show notes (click timestamp to view segment on YouTube):

0:12 Is promoting your book during the holidays a good idea?

0:48 Books that are holiday sales worthy

1:14 What if your book is not holiday sales worthy?

2:46 Cautions for holiday discounts and deals

5:19 Why you shouldn't promote your book for Black Friday or Cyber Monday

6:58 Don't win sales and lose money!

8:57 Tell buyers how to buy your books

Blog:

  • Promoting Holiday Sales for Your Self Published Book http://hub.me/an2sZ
  • Amazon Marketing Services Advertising for Kindle Ebooks: Are You Winning Ad Bids, but Losing Money? http://hub.me/am716

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I'm definitely gonna get some argument on my contrarian view about ISBN numbers! But hear me out, okay? I go over what an ISBN number is, as well as pros and cons of getting them for your self published books.

YouTube video: https://youtu.be/A9Wj80C7IDA

Timestamp show notes (click timestamp to view segment on YouTube):

0:52 What is an ISBN number?

2:30 How people really buy books

4:45 How your own ISBN numbers increase your costs

5:20 ISBN numbers don't help get your book in bookstores

8:21 ISBN versus ASIN

9:52 ISBN numbers don't help your book's search visibility

Blog: What is an ISBN Number? http://hub.me/alMTo

 

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Are people reading more or less? And what book format (print, eBook, or audio book) do they prefer? I think you'll be surprised, even a bit concerned, about the research I report on in this video. But I do offer a way to future proof your self publishing efforts.

YouTube video: https://youtu.be/3BVBhpMzGTc

Timestamp show notes (click on timestamp to view segment on YouTube):

0:25 Growth in audio books

1:35 Audio books are gaining ground on eBooks

2:28 Print books are still strong

3:22 Book reading overall is falling

3:47 Books aren't books, they're content

Link to my Udemy course, "How to Self Publish an Audio Book." NOTE: Discount mentioned in video has expired.

https://www.udemy.com/course/how-to-self-publish-an-audio-book/?referralCode=75A2310A555CB12AFE4C

 

 

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TikTok is an emerging social media (?) platform that is short, vertical video content. It's gaining a lot of popularity with younger audiences. But is it worth using for business and for building your author brand? I share my experience with TikTok so far.

YouTube video: https://youtu.be/by4zosSmjjA

Timestamp show notes (click on timestamp to view segment on YouTube):

0:29 What is TikTok?

2:55 How is TikTok different from other social media?

8:16 Is TikTok like YouTube or IGTV?

11:52 What type of content is on TikTok?

14:56 How content creation is challenging on TikTok

16:39 Is TikTok good for business?

18:19 What advertising options are on TikTok?

Blog: What is TikTok? Is It Worth Using for Business? http://hub.me/amZFA

 

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The debate about the new Audible Captions feature has gone to court! I share my thoughts on why I don't think it's that big a deal... and the BIG question at the heart of it all. So where do you stand?

YouTube video: https://youtu.be/QPXFYs7DH7Q

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is the issue with Audible Captions?

1:27 Why I disagree with Audible Captions concerns

2:21 The real issue: What is a "book?"

Find my audio books on Audible: https://www.audible.com/author/Heidi-Thorne/B005G8AXT4

 

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