Archive for August 2019

My new book, Understanding Your Creativity: Discover the Internal and External Factors that Affect Your Creative Life, is available now in print, Kindle eBook, and audio book on Amazon, Audible, and Apple Books. I hope you'll check it out. Thank you for your support!

Amazon: https://www.amazon.com/gp/product/B07VYTDFYB

Audible: https://www.audible.com/pd/B07WJYCSRD/?source_code=AUDFPWS0223189MWT-BK-ACX0-160904&ref=acx_bty_BK_ACX0_160904_rh_us

 

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Do readers really judge a book by its cover these days? I contend they don't. I explain why in this rant on self published authors' obsession with book cover design.

YouTube video: https://youtu.be/0kHh0nAv_K4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Authors are obsessed with their book covers

0:53 Why I think readers don't judge a book by its cover these days

1:12 Why your book cover matters less on Amazon

2:48 How your book cover could make you lose money

4:10 The era of author branding

6:12 Your book cover is just packaging

Blog: Should You Hire a Graphic Designer for Your Book Cover Design? http://hub.me/akxPZ

 

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What if you sell your books off Amazon on either your own website or at events and expos? Should you pursue getting unverified purchase book reviews from them? I discuss these reviews in this episode.

YouTube video: https://youtu.be/IQJtm1IFgsQ

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 Author questions about unverified purchase book reviews on Amazon

0:36 Authors who are most concerned about unverified purchase book reviews

1:49 Should you encourage unverified purchase book reviews?

2:34 Why unverified purchase book reviews may have less value

4:04 Why book buyers do and don't leave book reviews

7:04 Why authors who sell direct to customers may not care about Amazon reviews

 

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"But they said they bought my book!" That's a common lament from first-time self published authors. If you didn't sell it to them directly, how do you know if your family and friends actually bought your book? I explain book sales reporting and customer review issues for off-Amazon sales. I also discuss why sales of your book to your family and friends can be the worst sales.

Blog: The Problem with Convenience and Pity Buys http://hub.me/al1YX

YouTube video: https://youtu.be/EUY_UG6lXOg

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Authors panic over who bought their book

0:49 Only way to know if a certain person bought your book

1:32 Tracking book sales on Amazon and expanded distribution

2:46 Why friends might lie about buying your book

5:01 How long does it take for book sales to show on reports?

6:50 Book sales may have slow growth

7:13 Worst book sales ever: Pity buys

8:11 How do expanded distribution book reviews show on Amazon?

Udemy course, How to Sell Your Self Published Book on Amazon:

https://www.udemy.com/course/how-to-sell-your-self-published-book-on-amazon/?referralCode=CC4046D09C80264BC0BE

 

 

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I've been using email marketing since 2005. I discuss why email marketing isn't the powerhouse tool it used to be, along with what to do now in this new marketing era.

YouTube video: https://youtu.be/iEtMuxdelLw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 Why I'm not subscribing to email newsletters

2:23 Email opt-in incentives aren't the answer

2:53 How information overload impacts email marketing

3:26 Why multichannel marketing makes sense now

6:01 Why I'm concerned about Facebook Messenger type marketing

8:16 Watch social media trends and adjust your marketing

More resources on email marketing from my blog:

 

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