Are You (and Your Book) Talking to Me? | Episode 99

Wanna know why your book might not appeal to your target audience? I discuss why by sharing a story about my recent visit to a science lab. I also offer some tips for figuring out if your book is appropriate for your intended reader.

YouTube video: https://youtu.be/43WbDGh0LLo

Timestamp show notes (click on timestamp to view segment on YouTube):

0:12 My staycation that inspired this episode

2:46 Who is your book for?

3:57 Why "who is this for" question is critical for children's books

5:03 Using editors and beta readers to clarify your reading audience

5:45 Why books for "everyone" are for "no one"

 

What if “Nobody” Likes Your Book or Content? | Episode 98

I go on a bit of a rant about marketing gurus who tell content creators to make better content if nobody likes what they create. Who's "nobody?" And how do you determine if your content is really bad, or if it's just not getting love due to other factors? I share how to figure out if you're delusional.

YouTube video: https://youtu.be/hA4MJdWVOZw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Who is "nobody?"

1:18 Is your content in the early adoption phase?

2:11 Why your niche may be too small

2:58 Dealing with information overload

5:07 Dealing with extreme competition

6:41 Dealing with slow adoption for content medium

9:05 How do you know if you're fooling yourself?

10:12 Watching for trends

Blog: Do People Hate What You Create? How to Know http://hub.me/amQcU

 

What are Editorial Reviews? | Episode 97

Have you ever heard of editorial reviews for books? I explain what they are, how they differ from customer reviews, and how self published authors can leverage them to give their books more credibility and visibility.

YouTube video: https://youtu.be/ykUg46SZRkw

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is an editorial review?

1:20 How editorial reviews are different than customer reviews

3:46 Where do you post editorial reviews?

4:36 How to use editorial reviews in book marketing

6:58 Find a editorial reviewer who is relevant

Blog: What is an Editorial Review? http://hub.me/amQbN

 

Should You Do a Staggered Book Launch? | Episode 96

Should you launch the print book or eBook edition first? Or should you launch them together? I share pros and cons of staggering the launch of your book's print and electronic editions.

YouTube Video: https://youtu.be/QFFVZ-QUOz4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 How an author friend's book launch bummed me out

0:52 Why a staggered book launch doesn't work today

2:28 When a staggered book launch makes sense

3:24 What is a soft book launch?

4:19 Why I release all book formats at the same time

Rant: Are You Lazy with Your Kindle eBooks? | Episode 95

Authors can get so lazy when preparing their Kindle eBooks. I explain why they are and how being lazy about the eBook version ruins readers' user experience.

YouTube video: https://youtu.be/59FRXKJmVls

Timestamp show notes (click on timestamp to view segment on YouTube):

0:23 The awful Kindle eBook that prompted this rant

1:59 Why PDFs don't work on Kindle

4:25 Why you should use Microsoft Word and Kindle Create for your eBook

4:58 Authors are obsessed with their print editions

7:07 Pay attention to your users' experience

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