The Heidi Thorne Show

Selling Books at Events and Expos | Episode 94

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos.

Blog: Selling Your Self Published Book at Events and Expos

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:31 2 Types of value you can get from events and expos

0:42 PR value of events and expos

1:04 Sales value of events and expos

2:27 Sales and income tax issues of selling at events and expos

4:37 Event organizers don't know who attends their events

5:19 Why you should attend event first before exhibiting

7:40 Attendees may want to buy, just not at the event

8:20 How do you find events?


Switching Writing Genres | Episode 93

Thinking about switching genres or writing in multiple genres? Cool. But have you thought about how that could affect your life and writing career? Here's what you need to know about using pseudonyms (pen names) and marketing for multiple genres.

YouTube video:

Timestamp show notes (click timestamp to view segment on YouTube):

0:12 What is a cross genre author?

0:50 Being a cross-genre author is challenging

3:02 Using pseudonyms for alternative genres

5:55 How writing in multiple genres increases your costs

6:29 Why authors switch genres

Blog: Becoming a Cross-Genre Author: What You Need to Know


Thinking Beyond the Book Launch | Episode 92

Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

Blog: Beyond the Book Launch: Selling Your Self Published Books' Backlist

YouTube Video:

Timestamp show notes (click timestamp to view segment on YouTube):

0:13 Authors don't prepare for after the book launch

0:57 What is your backlist?

1:55 Backlist titles are valuable

2:49 How to think long term for your books

5:06 Advertising your backlist book titles on Amazon, Facebook and Instagram

How Native Social Media Trend Could Affect Your Book Promotions | Episode 91

Social media platforms are doing everything they can to keep people on them. And that's not good news for self published authors' book promotions. I explain what native social media is and how it will change your book marketing tactics.

YouTube video:

Timestamp show notes (click on timestamp to view segment on YouTube):

0:42 What are native social media posts?

2:22 How native social media trend impacts your marketing

3:27 Why native social media trend is happening

6:41 Why social media is emphasizing live content

7:57 What should self published authors do about native social media trend?

Blog: What are Native Social Media Posts?


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