Archive for June 2019

Live in-person events, expos, and trade shows seem like a great way to connect with readers and make self published book sales. But since they can be a substantial financial investment, you need to know how to assess if it's right for you. In this podcast, I share my experience from working in the trade show industry, as well as an exhibitor at smaller networking events and expos.

YouTube video: https://youtu.be/DjIva7AFp5s

Blog: https://hubpages.com/literature/Selling-Your-Self-Published-Book-at-Events-and-Expos

 

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Thinking about switching genres or writing in multiple genres? Cool. But have you thought about how that could affect your life and writing career? Here's what you need to know about using pseudonyms (pen names) and marketing for multiple genres.

Podcast video on YouTube: https://youtu.be/A1-_fODCyP4

Blog: https://hubpages.com/literature/Becoming-a-Cross-Genre-Author-What-You-Need-to-Know

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Authors can get so excited about launching their books that they don't plan for promoting their books in the long term. I offer some thoughts on long-term book marketing for your backlist (I explain what that is, too).

YouTube Video: https://youtu.be/uo3rc9MODfE

Blog: https://hubpages.com/literature/Beyond-the-Book-Launch-Selling-Your-Self-Published-Books-Backlist

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Social media platforms are doing everything they can to keep people on them. And that's not good news for self published authors' book promotions. I explain what native social media is and how it will change your book marketing tactics.

Video podcast on YouTube: https://youtu.be/iqjHxkeO_Jk

Blog: https://toughnickel.com/industries/What-are-Native-Social-Media-Posts

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