Archive for September 2018

Self publishing a workbook or journal can be a great way to complement and supplement a consulting or coaching business, and gain more book sales. I discuss the benefits and challenges.

To view video podcast on YouTube:

Timestamped show notes for YouTube (click timestamp to jump to segment on YouTube):

1:57 How I got started with self publishing workbooks and journals

3:12 How my client used her workbook to build her business

4:46 Benefits of self publishing workbooks and journals

6:08 Challenges of self publishing workbooks and journals

13:15 Why authors don't consider doing workbooks or journals, but should

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Marketing a podcast can be challenging. In this episode I discuss ways to make your podcast more search friendly and memorable. Plus, I introduce the video podcast edition of my show.

YouTube video:

Timestamp show notes (click the timestamp to view that segment on YouTube):

0:57 Why marketing with podcasts is a great idea

1:37 Challenges of marketing with podcasts

2:04 Why audio translation is a challenge

4:28 How to optimize your podcast for search as best you can

6:04 Dealing with the non-clickable nature of podcasts

8:40 Creating a YouTube-friendly podcast


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Confused about ISBN numbers? I explain what they are and what they can (or cannot) do for you.

Here's the link to the 2018 Thorne Self Publishing Survey on Survey Monkey. It's anonymous and takes about 3 minutes. Thanks for your participation!

Connect with me on my website at To get my books, eBooks and audio books, visit my Heidi Thorne author page on My audio books are also available on iTunes.

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Print book self publishing platform is moving to Kindle Direct Publishing (KDP). Find out what that means and what you can do to be ready for the transition.

As noted in the episode, here's the link for the KDP documentation on the transition:

To connect with me, visit my website at For my books and audio books, visit my Heidi Thorne author page on Amazon. You can also get my audio books on iTunes.

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