Archive for December 2016

Guest Blogging Tips

Tips for scoring guest blogging opportunities, as well as qualifications needed and understanding expectations for all involved.

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Having an elevator pitch--also known as an elevator speech, networking commercial or 60-second--can be helpful in making connections and sales at in-person events. In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the elements that go into an elevator pitch, how many words you should use and how to make it an effective marketing tool.

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Tougher than the decision to open a blog is deciding whether to close one. In this episode, blogger and author, Dr. Heidi Thorne, MBA/DBA, shares her experience with closing a blog and offers thought provoking questions for those making this important decision.

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