Guest Blogging Tips | Episode 9

Tips for scoring guest blogging opportunities, as well as qualifications needed and understanding expectations for all involved.

Elevator Pitch: How to Create Yours and Use It for Networking | Episode 8

Having an elevator pitch--also known as an elevator speech, networking commercial or 60-second--can be helpful in making connections and sales at in-person events. In this episode, Dr. Heidi Thorne, MBA/DBA, discusses the elements that go into an elevator pitch, how many words you should use and how to make it an effective marketing tool.

Should You Close Your Blog? | Episode 7

Tougher than the decision to open a blog is deciding whether to close one. In this episode, blogger and author, Dr. Heidi Thorne, MBA/DBA, shares her experience with closing a blog and offers thought provoking questions for those making this important decision.